Aston Martin is seriously contemplating going into the lowest end of the market with this Cygnet concept car. The Cygnet is based on the Toyota iQ but is also AM luxurious.
Aston Martin reckons it has made a smart move, so to speak, by conceptualising a small city car. Based on the Toyota iQ the Aston Martin Cygnet is a mix of luxury, compactness and environmental friendliness.
Dr Ulrich Bez, the Chief Executive of AM says: "Now is the right time for Aston Martin to take this first bold step to embark on this special project - made possible with the support of an organisation of Toyota's stature and capability and the intelligent design and perfect city car package of the iQ."
The Cygnet does not signal the end of desirable beasts like the DB9 and the DBS. It will merely add to the range and give AM access to new markets.
"The offering of a ‘Cygnet' with a DBS, DB9 or Vantage is a unique combination of opposites," said Bez, "and a novel transport solution allowing intelligent and sensitive mobility on an exclusive and innovative level."
The iQ is not a bad place to start with its EURO NCAP 5-star safety package and environmental consciousness. Aston Martin seems to be going into the same territory that Mercedes-Benz entered in the early 1990s with the smart where it initially partnered with Swiss watch maker Swatch. More details will be revealed once the project has been given final approval which Dr Bez expects to be in the not too distance future.