Is BMW Making A New Alpina Flagship Sedan? Here's Everything We Know

BMW Group expanded earlier this year by officially acquiring Alpina, the company that has been tuning and refining the automaker’s vehicles since 1965. With that, the automaker debuted its Vision BMW Alpina concept, a large luxury coupe previewing Alpina’s future design direction as the two prepare to launch Alpina’s first new model later next year.   

The production version will likely borrow cues from the concept, but applied to a four-door sedan. BMW said it will base the production version on the latest 7 Series, with BMW and Alpina likely sharing platforms and powertrains.   

BMW has promised that the new Alpina will offer a distinct driving experience that should please people who love driving. BMW Group Design Adrian van Hooydonk told us that Alpina is for “connoisseurs.”   

Regardless of who buys Alpina’s next new model, the car should have plenty of style, comfort, and performance. It will debut sometime next year, but until then, this is everything we know about BMW Alpina’s new sedan.  

What Will BMW Call It?  

2020 Alpina B7

With the new Alpina likely sharing a platform and powertrain with the upcoming 7 Series, we wouldn’t be surprised if the sedan becomes the spiritual successor to the B7. Alpina last sold it in 2022. It was based on the G11 7 Series and shared the twin-turbocharged 4.4-liter V8.    

BMW could, now that it owns Alpina, stray away from the brand’s B-based naming scheme that it has used for decades, although we doubt it will.   

What Will It Look Like? 

Alpina BMW 7 Series Rendering By Motor1

Photo by: Theophilus Chin | Motor1

While the Vision BMW Alpina coupe concept looks quite sleek, with a blunted nose and an awkward rear, the production version will be a sedan that shares styling with the 7 Series. Hooydonk revealed that the automaker didn’t feel the “need to show off a lot of difference in the exterior” and that the changes will be “rather subtle.”   

Our rendering depicts the Alpina with a familiar front- and rear-end design inspired by the concept and aligned with the 7 Series. Inside, buyers will have a plethora of customization options. “You can have whatever you want," said Hooydonk, adding, "There are going to be a lot of offerings in terms of personalization for Alpina customers."  

Of course, it should have the brand’s iconic 20-spoke wheels.

What Platform Will It Ride On? 

2027 BMW 7 Series

Photo by: BMW

BMW has already confirmed that the new Alpina will be “inspired by” the 7 Series, and we suspect that means that the two will share a platform. The concept is shorter than the production sedan, measuring 204.7 inches.   

The 7 Series measures 212.6 inches, but the concept also has two fewer doors, falling well within the range for a 7 Series coupe. Alpina’s production car will likely be nearly identical to the 7 Series in length and wheelbase.   

What Will Power The New Alpina?  

The new Alpina will likely pack a V8 engine closely related to the one that will power the upcoming M Performance 7 Series, but with modifications. The concept featured a V8 “tuned to produce the characteristic notes of the Alpina exhaust: rich and deep at low speed, sonorous at high revs.”  

The last B7 shared its twin-turbo V8 with the 7 Series but made much more power, pumping out 600 horsepower. The new sedan should also be faster than its 7 Series sibling, with Hooydonk telling us:   

‘Alpina customers want to travel fast and far in great comfort. That’s what we’re going to set these cars up to do, and our engineers are working on this as we speak.’  

When Will It Debut? 

The new Alpina will debut sometime in 2027, and we would not be surprised if it happened at next year’s Concorso d’Eleganza Villa d’Este. The event, which takes place on the shores of Lake Como in Italy, occurs at the end of May and has become a popular venue for high-end reveals—perfect for a brand like Alpina.   

How Much Will It Cost? 

BMW has likened acquiring Alpina to that of Mini and Rolls-Royce—the automaker knows how to integrate a new brand into the rest of the portfolio. With the rich getting richer, the automaker might have found an Alpina-sized wealth gap in its portfolio between the $100,000 BMW 7 Series and the $370,000 Rolls-Royce Ghost.    

We expect the Alpina to have a six-figure starting price, likely around $200,000 before options and customization. The automaker plans to keep production lower than that of regular BMW models, but it’s unclear just how many cars Alpina will produce a year.  

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