BMW Alpina Debuts Its First Concept Car—Previewing A Future Production Model

BMW Alpina will launch its first official model, which will be 'inspired by' the 7 Series, sometime next year.

Vision BMW Alpina Design Study

Photo by: BMW

Anthony Alaniz

By: Anthony Alaniz

May 15, at 1:31pm ET

Add Motor1.com as a preferred source in Google

Comment

The Breakdown:

BMW Alpina has unveiled a new design study ahead of launching its first car next year.
It will be based on the 7 Series.
The Vision BMW Alpina concept has a striking design and a production-ready cabin.

This year, Alpina officially joined the BMW Group, and the company is showing off its first car of the new era. It’s called the Vision BMW Alpina, and it is a large luxury coupe previewing the brand’s first model, set to debut next year.

The car is a one-of-one design study that the company says is defined by "extreme capability, sophistication, and the mastery of both performance and comfort." The car is a preview of the first BMW Alpina model that arrives next year and is said to be "inspired by" the 7 Series.

The concept measures 204.7 inches long, which makes it shorter than the current 7 Series but longer than the 5 Series. It has an undisclosed V8 engine under the hood that is the company says "rich and deep at low speeds, sonorous at high revs."

Vision BMW Alpina Design Study

Photos by: BMW

The car has a striking design that’s highlighted by thin lighting elements and a three-dimensional illuminated kidney grille. It has a shark-nose front end with metallic Alpina branding on the lower front apron. It wears the brand’s iconic 20-spoke wheels—a signature for Alpina since 1971—that measure 22 inches in the front and 23 inches in the rear.

At the back, the Vision BMW Alpina has four elliptical tailpipes poking through a subtle yet elegant diffuser. Like the front, the back has thin taillights stacked around the trunk opening.

Inside, the Vision BMW Alpina looks like a modern BMW that’s ready for production. The car features the brand’s new cabin design, which includes the BMW Panoramic iDrive, the new passenger screen, and very few physical buttons.

Vision BMW Alpina Design Study

Photos by: BMW

Vision BMW Alpina Design Study

Photos by: BMW

BMW Group Design boss Adrian van Hooydonk said:

'Alpina has always represented a very specific idea of performance and refinement—where speed and comfort are complementary ambitions. Our role as the new custodians of this brand is to preserve this distinctiveness and shape it for a contemporary context.'

What do you think?

View

Comments

BMW showed off the car at this year’s Concorso d’Eleganza Villa d’Este. BMW acquired Alpina in early 2026, a company founded in 1965 that has tuned and refined vehicles from the German brand ever since.

Gallery: Vision BMW Alpina Design Study

Vision BMW Alpina Design Study

Source: BMW

Motor1’s Take: Alpina is entering a new era now that it is part of BMW. This means the automaker will be able to tailor the brand to its specific needs and create wholly unique products, turning the Alpina brand from a tuner into something ever more special.

Catch The Latest From BMW Alpina:

New Boss, New Badge: BMW Gives Alpina A Familiar Makeover

BMW Sends The Alpina XB7 Off In Style

The Last BMW Z4 Has Been Built

Why The New 7 Series Has One Of BMW's Best Modern Interiors