The Lancia sports cars will have this logo

The Lancia Style Centre reinterprets the historic HF logo. And CEO Napolitano reveals: 'We are also working on a return to rallying'.

By: Alberto Carmone

Mar 14, 2024 at 7:07am ET

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First introduced at the Geneva Motor Show in 1960, Lancia's historic HF ('High-Fidelity') symbol is being revamped to prepare for the future.

CEO Luca Napolitano unveiled the new graphic identity of the electric models of the coming years, which will try to pick up the heavy legacy (made up of numerous rally successes) of historic cars such as the Fulvia Coupé and the legendary Delta Integrale.

The logo

The Lancia Style Centre has given a modern touch to the HF logo, maintaining the essence of the original colours - white, red and black - without adding other graphic elements.

"This reinterpretation," say the people at Lancia, "has aimed at purity of form, respecting the geometries of the marque. The colours recall the logo of the Fulvia Coupé of '66, while the slant of the letters recalls the logo of the Lancia Delta of the 1990s, 'evoking speed and radicality'.

According to the brand, the new version of the HF logo is positioned as 'Progressive Classic', with a balance between past and future.

The Ypsilon HF and a return to rallying

What do you think?

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As announced some time ago, the first Lancia to bear the new logo will be the Ypsilon HF. Scheduled for 2025, it will be purely electric with a 240 PS engine (we don't know yet whether front or rear) that will allow a 0-62 mph acceleration of 5.8 seconds.

Lancia Ypsilon HF (2025), il render di Motor1.com

But the HF brand could be just one of Lancia's big comebacks. Just take a look at Napolitano's statements accompanying the press release dedicated to the new logo:

"The new HF logo will make its debut on the Lancia Ypsilon HF and then also grace the high-performance versions of the brand's future models. In this way, we take another step forward in the Lancia Renaissance, underlining the brand's more brutal and radical soul and its commitment to focusing on performance models. Will we return to rallying? We are working on it.