It's time for the Super Bowl, and that means it's time for Super Bowl commercials. Being Motor1.com, we're obviously interested in ads from automakers, but we also know that identifying the actual product being advertised in these celebrity-laden spots can be challenging.
With Super Bowl commercial prices reportedly costing over $7 million for a 30-second spot during the game, automakers will certainly be pushing hard to get the most for their investment, and our spotters guide is here to help.
Pickings may be slim for car commercials this year, but that doesn't mean there aren't a few bangers. Take General Motors for instance: The company partnered with Netflix in a dual promotion for both vehicles and the video streaming service.
Along with GM, Kia returns for its 14th Super Bowl commercial. We also have commercials from two brands beneath the Stellantis umbrella, specifically Ram and Jeep. Hyundai and Toyota, two companies often seen during the Super Bowl, are absent this year. BMW and Nissan are also out after having some memorable ads for 2022.
We've collected automaker and autos-interested commercials for Super Bowl 2023 right here, and done the digging to help you ID every car model, celebrity, and in some cases song and brand. Of course, we'll have to wait for the actual game to complete the list – check back here for live updates as the Super Bowl spots unfold.
GM: "Why Not An EV?" Starring Will Ferrell And Featuring EVs from Cadillac, Chevy, And GMC
GM is pushing hard toward an electric future, and advertising during the Super Bowl is certainly a way to get some EV exposure. That's what we get in this fast-paced commercial featuring funny man Will Ferrell, parading various EVs through different programs available on Netflix. In addition to partnering with Netflix for the ad, some shows on the streaming platform will feature GM-sourced EVs going forward.
We see the GMC Hummer EV, GMC Sierra EV, Chevrolet Blazer EV, Chevrolet Silverado EV, and the Cadillac Lyriq at various points in the ad, all piloted by Ferrell in various cinematic backdrops. Check our detailed article on this commercial, where we look at every vehicle, all the celebrities, and all the Netflix shows that appear in this 60-second spot.
Kia: "Binky Dad" Starring "The Theme From Rocky" And Featuring The Kia Telluride
It's the nightmare of every mom and dad. You're about to check in at a hotel for a glorious family getaway when you realize the baby's favorite binky isn't there. For those who don't speak parent, binky is a pacifier, and this determined dad will stop at nothing to get it. He jumps into a Kia Telluride and embarks on an adventure to get the binky without delay, capturing the attention of an entire nation in the process.
It's a cheeky commercial for sure, but it's a struggle that just might resonate with parents who've found themselves out and about with a fussy baby. There are no celebrity appearances here – do you need celebs with a cute baby in the mix? But the commercial does end on a cliffhanger that will be resolved with multiple endings posted to TikTok. As soon as those are available, we'll share them here.
And while we can't call any of the actors here "celebrities," per se, composer Bill Conti's "Gonna Fly Now," otherwise known as the Rocky theme song, brings the star power.
Jeep: "Parking Spot" Starring "Get Ready" By Rayelle And Featuring Wrangler 4xe and Grand Cherokee 4xe
The goings on with Jeep and the Super Bowl are still a mystery, as the official commercial hasn't dropped yet. That is, we think it hasn't dropped yet.
The video above, featuring a pop tune from Nashville-based music artist Rayelle, appeared without context on Jeep's YouTube channel on February 7 but there's no mention of the game. That alone isn't a smoking gun, but then Jeep shared a bizarre teaser showing a flamingo "audition" tape for a commercial, saying it was an animal that didn't make the cut.
A flamingo certainly wouldn't fit with a pair of snowbound Jeeps looking for a parking spot, but the teaser also calls this would-be audition "Jeep 4xe Big Game." And the video features two 4xe models exclusively, so it could be connected to Jeep's Super Bowl spot. We'll know for sure at the two-minute warning for the first half of the game on Sunday, as that's when the commercial is scheduled to air.
Jeep: "Electric Boogie" Starring Marcia Griffiths, Amber Lee, Jamila Falak, And Moyann
And just like that, we go from teaser to real life. Jeep produced the "Electric Boogie" 60-second spot to air before halftime. It presents the automaker as a friend of nature with animals dancing to a remix of the song, which originally popularized the "electric slide." Now Jeep is inviting people to join their version of the "electric slide" movement on TikTok.
The "Electric Boogie" remix was created specifically for the Jeep campaign. Produced by Shaggy, it features Jamaican Reggae singer Marcia Griffiths with Amber Lee, Jamila Falak, and Moyann and will be for download on Sunday.
Ram: "Premature Electrification" Starring Jason Jones And Featuring The Ram 1500 Rev
Ram targeted its commercial at men of a certain age who may have issues with "Premature Electrification." The spot features Jason Jones talking about the sensitive subject and how you can get help with the upcoming Ram 1500 Rev. Packed with innuendo, the new Ram EV is taking on the issue of range anxiety.
Don't remember Jason Jones, you say? The journeyman "that guy" actor has starred in such indie titles as The Detour and All About Steve, and is perfectly cast in Ram's winking tribute to boner pill ads.
We covered the Ram 1500 Rev in more detail in an earlier post, reporting that customer reservations are open at RamREV.com. Consumers can secure their spot to pre-order a vehicle through the Rev Insider+ program, which also unlocks exclusive privileges, including access to events, news, and information about the all-electric truck.
Fast X: Starring Vin Diesel, Jason Momoa, And Brie Larson, And Featuring A Badass Dodge Charger
Sure, this one is old news for you auto news junkies, but we can hardly do a car-themed spotters guide without talking about the most important car-themed movie franchise trailer of all time.
Go back and read our detailed post when the trailer debuted on the internet a few days ago for all of the fanboy analysis. But suffice it to say, the tenth installment of the Fast and Furious saga has all of the celebs, metal-mangling action, and so-bad-it's-good action that we've come to expect. And that's just the trailer.
The Flash: Starring Ezra Miller And Michael Keaton, And Featuring The Friggin' Batmobile from 1989's Batman
The Flash doesn’t need a car. Even if you’re not a student of the comic or the ready-to-launch DC movie franchise, you probably get that he’s fast enough to get around on foot. In fact, if the newly debuted movie trailer is to be beloved, he’s fast enough to change time and – heavy sigh – create some kind of multiverse situation.
The cool part of employing the hackneyed time travel-based plot line is you don’t have to be fascinated with Ezra Miller’s cheekbones to get excited for this one… you can buy a ticket to see Michael Keaton and the excellent Batmobile from 1989’s Batman.
If you’re not an old guy or a Batman nerd, the ensemble cast of The Flash has a lot of familiar faces, and some fresh ones, to get you to the theater. Michael Shannon, Sahsa Calle, Maribel Verdú, and a host of others join in on the fun.
Dunkin’ Donuts: “Drive-Thru” Starring Ben Affleck And Jennifer Lopez, And Featuring A Busted Lincoln Navigator
Ok, ok, we’re stretching the car connection with this one, we’ll admit it. But the casting, human and automobile, in the clever “Drive-Thru” spot starring the newly reinvigorated Bennifer is too good to pass up.
Mostly this one consists of Affleck flexing his Boston accent while surprising Dunkin’ Donuts drive-thru customers at the window, and, I guess, looking for the bagels. The punchline comes when Lopez drives up to bust Ben’s balls a little, watch the ad above to laugh for yourself.
But the real joke for gearheads is Lopez’ choice of a not-new Lincoln Aviator as her coffee-run vehicle of choice. There’s nothing wrong with the Aviator, to be sure, but a well-worn, near-premium, domestic SUV with squeaky brakes somehow still feels out of place for the starlet. Plus, doesn’t J-Lo rock a Fiat 500?
Transformers: Rise Of The Beasts: Starring Anthony Ramos And "Juicy" By The Notorious B.I.G., And Featuring A Classic Porsche 911 Carrera RS 3.8
Another stretch that's too good to pass up is a spot for the upcoming Transformers movie, Rise of the Beasts. Starring up-and-comer Anthony Ramos and Autoblot "Mirage," a 964 series Porsche 911 Carrera RS 3.8.
Can one of the world's coolest Porsches be even cooler as a Transformer? Not very likely, but we'll watch the trailer anyway.
Set in the 1990s, the Transformers are supposed to be the main attraction, but we get to see the Porsche 911 in action along with an early 90s Chevrolet Caprice cop car. We're also treated to "Juicy" by The Notorious B.I.G. – perhaps even a bigger classic than the Porsche. Enjoy.