Bugatti Home: The first luxury showroom opens in Dubai

The world's first Bugatti Home boutique has opened at Dubai Mall Zabeel.

Photo by: Bugatti

By: Hugo Pommier

Nov 24, 2024 at 4:06am ET

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"Bugatti Home presents a collection of the brand's most coveted furniture pieces, inspired by the values of the legendary super sports cars and refined by more than a century of heritage," announces the brand's press release, which approaches its local clientele from a lifestyle angle.

The new retail space opened in Dubai is bright and contemporary, and the furnishings create an aesthetic that reflects what Bugatti describes as "simple elegance, meticulous attention to detail and an eye for perfection."

The opening follows the launch of the third Bugatti Home collection at Milan's Salone del Mobile earlier this year, and marks an evolution of the automotive brand's design philosophy and retail growth strategy into a luxury segment beyond just car production.

"Dubai is a key market in terms of design, with a booming real estate industry, bold architecture and a deep understanding of the luxury lifestyle," explains Wiebke Ståhl, Managing Director of Bugatti International.

"The opening of our first Bugatti Home shop in the city is an exciting moment for us, and comes shortly after the unveiling of our Bugatti Residences project, also in Dubai. With this expansion, we enter a new phase of our lifestyle journey: showcasing our exclusive, handcrafted Italian furniture around the world."

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The 2024 collection employs natural and technological materials: European oak of the highest quality thus fuses with glass, metal and metallic lacquer; cashmere, wool, silk and leather add another layer of indulgence.

The TYPE_3 armchair is a contemporary interpretation of the warm, welcoming charm of the 1970s, combining nostalgia with modern comfort. The accompanying TYPE_3 ottoman adds a sophisticated presence to the ensemble. Hand-tufted rugs complete the presentation, paying homage to Bugatti's iconic stylistic language and celebrating his artistic commitment.