2018 Lamborghini Urus First Drive: Raging Bull Meets SUV

Lamborghini is a small and much-loved Italian supercar brand with ambitions to expand sales beyond its limited 3,500 annual units. The Urus, whose name comes from the ancestral word for modern cattle, is the model designed to capture the car-buying zeitgeist and help make this a reality. It may not be the company’s first performance SUV – that honor goes to the LM002 from 1986, a military project that failed to attract military interest – but it is easily the most accomplished.

Urus vs. LM002:

2018 Lamborghini Urus

First Impressions

A spacious, practical four- or five-seat SUV that has a Lamborghini badge on the bonnet. You weren’t expecting that, were you? Don’t worry, for the Urus still packs plenty of pointy Lambo presence and physicality to easily summon three-figure Instagram likes, as well as encourage anybody to move into the slow lane should one loom large in their mirror.

The cabin is festooned with a familiar mix of frameless doors, hexagon graphics, carbon fiber, Alcantara, and leather but there’s now four cupholders, Isofix points for mounting child car seats, and a cargo area big enough to carry two sets of golf clubs. Strange times…

The center console is dominated by two high-definition touchscreens that offer haptic feedback and control everything from the radio and navigation to the climate control. Car fans may have spotted they’re both on loan from the flagship Audi A8 – remember Lamborghini belongs to the Volkswagen Group – as is some o...