Lexus Has The Happiest Dealers In America (Update)

THE BREAKDOWN

• Lexus ranked first overall in NADA's Winter 2026 Dealer Attitude Survey, earning the highest marks from its franchised dealers.
• Dealer satisfaction improved across much of the industry as automaker-retailer relationships continued to recover.

Update: The original version of this story listed Infiniti as the unhappiest dealership in America. That was inaccurate. Infiniti ranked 21 out of 31 overall brands. The story also mentioned dealers ranked in the bottom five, but NADA did not provide that data. The story has been updated to reflect that. 

Lexus dealers are the happiest in America—at least, so far in 2026. The luxury automaker ranked first overall in the National Automobile Dealers Association's (NADA's) 2026 Dealer Attitude Survey, as first reported by Automotive News.

The NADA issues a twice-yearly report card measuring how franchised dealers feel about the manufacturers they represent. The survey asks dealers to rate their OEMs in areas ranging from communication and product support to overall franchise value.

While Lexus took the top spot, the survey also found dealer sentiment improving across much of the industry. With inventories finally stabilizing following years of supply-chain disruptions, and automakers refining their product strategies, many brands posted higher scores than in previous surveys.

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Motor1’s Take: This is another win for Lexus. These results show that its relationship with retailers remains one of the strongest in the business—a notable advantage as competition intensifies across both the luxury and mainstream markets.

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