Special Lamborghini Urus SE dedicated to Miami

The Ad Personam department has created a unique Urus SE dedicated to the Floridia city.

Photo by: Lamborghini

By: Alberto Carmone

Dec 8, 2024 at 4:58am ET

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Lamborghini's Ad Personam customisation department has long been involved in making the models of the raging bull for the most demanding customers even more exclusive. Occasionally, the division also creates special one-offs, as is the case with this Urus SE designed to pay homage to the city of Miami where the Art Basel event was held in recent days.

A triumph of colour and vivacity for the Emilian SUV, which was presented at a private event in Miami Beach.

Dedicated to Florida

The bodywork of the Urus SE features Blu Glauco accents contrasting with a combination of grey and black for a unique livery. The front splitter in Nero Noctis is decorated with a Blu Glauco detail, while two-tone mirror caps in Grigio Telesto give the Lamborghini additional elegance.

Lamborghini Urus SE, the one-off presented at Art Basel Miami

Photos by: Lamborghini

The luxurious interior is upholstered in unicolour leather and there are dedicated door knockers with a commemorative 'Miami' plaque on the glossy carbon fibre.

Lamborghini Urus SE, the interior

Photos by: Lamborghini

According to the company, all details on the Urus SE required an extra 230 hours of work, including painting and testing.

Very high demand

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The 800 PS plug-in hybrid Urus is just the latest version of the SUV, which seven years after its launch continues to be a best-seller for Lamborghini. In fact, the brand claims that production is sold out until 2026.

Lamborghini Urus SE, the one-off presented at Art Basel Miami

Photos by: Lamborghini

Not much different in the case of the Revuelto, the V12 flagship of the Bull's current range, whose waiting time is more than two years. These are the kind of numbers that testify to the steady growth of the brand, which sold 8,411 units between January and September 2024, 8.6 per cent more than in the same period in 2023.