This Custom Land Cruiser Looks Like a Cyberpunk Fever Dream

Modellista's SEMA Show debut previews possible new products for the US market.

Photo by: Modellista

Anthony Alaniz

By: Anthony Alaniz

Nov 6, 2024 at 3:00pm ET

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Modellista built a rugged Toyota Land Cruiser for this year's SEMA Show.
The aftermarket specialist previews possible new products it plans to bring to the United States.
The Land Cruiser has body armor, a roof rack, and green LED accents.

Modellista, Toyota's in-house customization brand in Japan, is at this year's SEMA Show in Las Vegas to test out possible new products for the American market. And boy does it have something... special. The company dressed up a new Toyota Land Cruiser in an assortment of futuristic off-road goodies, turning the SUV into a Cyberpunk-looking overlander from the future.

The Land Cruiser—called the Modellista Overland Vision Concept—has external body armor and brush wires to protect against dings, dents, and scratches, as well as a roof rack, headlight protection, and blackout elements. Along the sides, Modellista installed polygonal side carriers shaped to fit the rear windows.

Photo by: Modellista

The aftermarket specialist also uses LEDs to accentuate the SUV's styling. It has a full-width light bar along the hood above the bold Toyota grille. It also has green LED accents on the bumper, the brand's hallmark color, new fascias, and a ladder to reach the roof.

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The company says the rugged Land Cruiser explores what's possible with the Modellista products in the United States as it focuses on the needs of US customers and the off-road customization trends. It plans to incorporate these designs into its future lineup here, and it'll depend on how people react to the build at SEMA.

We hope people like it. More rugged goodies for the new Land Cruiser will always be welcomed.