Toyota Turned Its Two Best SUVs Into Convertibles

The Land Cruiser and 4Runner are getting the droptop treatment for SEMA. And they look awesome.

Toyota Land Cruiser Rox Concept SEMA 2024

Photo by: Toyota

Jeff Perez

By: Jeff Perez

Oct 31, 2024 at 10:00am ET

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Toyota introduced two new concepts for SEMA 2024.
The Land Cruiser Rox has a removable cloth top and off-road upgrades aplenty.
The 4Runner TRD Surf has a two-door configuration and a chopped roof.

In typical Toyota fashion, the brand is going all out for this year's SEMA show. The company already announced two awesome-looking trucks for Las Vegas—a Land Cruiser convertible and a two-door 4Runner—and we suspect even more are on the way.

Calty Design created the open-air Land Cruiser Rox. The company behind the current Supra and other modern Toyota designs lopped off the Land Cruiser's C- and D-pillars, and replaced the roof with a reclining soft top. The company also added some extra rigidity to make up for the lack of metal.

Toyota Land Cruiser Rox Concept SEMA 2024

Photo by: Toyota

Elsewhere, the Land Cruiser has half doors, extended fenders, off-road tires, a light bar, and rugged upgrades like steel bumpers and reinforced skid plates. It even has a functional half-tailgate with a spare tire that swings out for easy access.

As for the 4Runner—Toyota is throwing it back to 1980s SoCal beach culture with the retro TRD Surf concept. The 4Runner-based truck ditches the rear doors and the latter half of its roof in place of an open-air cab with a roll bar and room for surfboards. It has an ocean-colored two-tone paint job with turquoise accents, off-road wheels and tires, and a slightly lifted suspension.

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Under the hood, the 4Runner concept uses the stock turbocharged 2.4-liter four-cylinder engine making 278 horsepower and 317 pound-feet of torque, but fitted with a custom exhaust that gives it a deeper sound. It's all paired to the same eight-speed automatic and full-time four-wheel-drive system.

Toyota 4Runner TRD Surf Concept SEMA 2024

Photo by: Toyota

The Land Cruiser Rox and 4Runner TRD Surf concepts will both be at the Toyota booth when doors open to SEMA next month. SEMA kicks off on November 5 at the Las Vegas Convention Center and runs until November 8.