BMW Is Shocked by M5 Touring Demand

The automaker expected to make more sedans, but production is evenly split between the two variants.

Photo by: BMW USA

By: Anthony Alaniz

Mar 19, 2025 at 11:30am ET

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The BMW M5 Touring is finally on sale in the United States for the first time, and the M5 wagon is off to a good start. According to Sylvia Neubauer, BMW’s Vice President of Customer, Brand, and Sales, production of the M5 sedan and wagon is currently split 50:50, outperforming BMW’s initial expectations.

Neubauer told BMW Blog that the company had planned two-thirds of production to be the sedan and one-third the wagon, but that’s not the case. And it’s not as if sedan buyers are flocking to the long-roofed version. Demand for the sedan is higher than expected, too, so BMW has increased production for both models.

Photo by: BMW USA

"We now see that there’s more demand for the sedan," said Neubauer. "So we’ve increased production there. But there’s even more demand for the Touring. So the increase on the Touring is much higher"

The 2025 M5 Touring debuted last August with the same hybrid V-8 powertrain as the sedan, making 717 horsepower and 738 pound-feet of torque. Even though it weighs 5,530 pounds, it can still hit 60 miles per hour in 3.5 seconds—and because it’s a hybrid, it can go about 25 miles on pure electricity.

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Even if the 2025 M5 Touring is a success in the US, it won’t immediately pave the way for the M3 Touring. But BMW is hopeful. VP of product, Andreas Meyer said last August, “If [the] M5 Touring does well enough, maybe the next generation [of the M3 Touring] could come [to America]."

BMW never intended to bring the current M3 Touring to the US, but maybe that’ll change with the arrival of the next-gen model. Buy accordingly.