New Mercedes S-Class Coupes Previewed in Trademark Filings
One is an AMG, and the other is a Maybach with a split rear window.
The harsh reality of 2025 is that two-door cars don't sell well. Coupes and convertibles have always been a niche, and in an SUV world, we can't imagine any significant shifts in consumer preferences. Mercedes knows this, which is why the SLC, S-Class Coupe/Convertible, and AMG GT Convertible are all dead. It also merged the C-Class and E-Class Coupe/Convertible into the new CLE. But what if you want a big Benz with two doors? There is still hope.
Aside from the AMG GT Coupe and the CLE Coupe, there could be another S-Class Coupe. Two sets of trademark filings with the European Union Intellectual Property Office show a pair of two-door luxobarges, one portraying an AMG and the other a Maybach. Revealing images discovered by Car and Driver on EUIPO's site show the model with the double M logo featuring a split rear window. The design cue at the back reminds us of the strangely shaped Vision Mercedes-Maybach Ultimate Luxury concept.
But this is where the plot thickens. The trademarks filed on January 8, 2025, don't come straight from Mercedes-Benz. Instead, Swiss company Robu Aktiengesellschaft registered the two S-Class Coupe designs with EUIPO. Nearly four years ago, the same firm trademarked the design of what subsequently became the Bussink GT R SpeedLegend, a radical AMG GTR turned into a speedster by HWA.
While the idea of a big Benz coupe is enticing, building a business case seems complicated. However, such a car might make sense as part of the newly founded Mythos series of ultra-expensive, limited-run Mercedes models. The AMG PureSpeed leads the way as a roofless SL63 with an F1-inspired Halo and an undisclosed price tag, so it must be obscenely high.
Last year, Spanish magazine Motor.es published spy shots of a camouflaged Mercedes coupe with a split rear window. Perhaps the car in these trademark filings was hiding underneath the prototype's disguise. Whatever the case, an S-Class-derived coupe is seemingly planned, either by Mercedes or a third party.
Mercedes S-Class Coupe trademark
If the three-pointed star wants to delete the S-Class W223's rear doors, a Mythos-branded coupe will cost a fortune. The Maybach S680, with its mighty V-12 engine, is already $241,650 in the United States before options. The AMG S63 is more affordable, although, at $187,350, it's not exactly cheap either.
In a sea of crossovers and SUVs, we're all for another coupe, especially since Mercedes has decades of tradition of making desirable two-door cars. It would be a proper sendoff for the venerable V-12 since its days are numbered, given increasingly stringent emissions regulations and the brand’s EV push.
Stay Up To Speed With Mercedes:
Sources: EUIPO via Car and Driver, Motor.es
RECOMMENDED FOR YOU
Sorry, Internet—The 2027 Mercedes S-Class Is Still A Proper S-Class: Review
Honda Bets On Hybrids With New Sedan And SUV Coming In 2028
Mercedes Explains Where The V12 Survives And Where It's Dead
This Rugged Nissan Frontier Is The Ultimate Overland Vehicle
The New Maybach S-Class Keeps The V12 Engine, But Not Everywhere
This Car Salesman Just Noticed One Striking Resemblance Between Dodge Charger And Chrysler Pacifica Minivan: 'I Can't Unsee It'
You Can Buy The New Mercedes S-Class Without Leather