Tesla gives one year of free charging to Model Y buyers

The promotion is valid in the UK and covers free access to the entire Supercharger network.

By: Francesco Barontini

Nov 13, 2024 at 5:42am ET

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If you buy a Tesla Model Y today, you get free charging at the Supercharger network for a year. Here it is, the latest promotion offered by the American company to push sales of its most successful model. To take advantage of it, all you have to do is order any version of the electric SUV and take delivery by 31 December this year.

The reasons behind this initiative are easy to guess. Tesla is pushing to end the year with growing numbers after it faced satisfactory sales results but not as much growth as it had hoped.

How the offer works

The one-year free recharge at the Supercharger network affects the UK market and, more broadly, the European market, which is the one that, compared to the United States and China, has made the least exciting numbers. The promotion offered by the manufacturer concerns all Model Y cars in the price list and is accessible when buying a new car, whatever form of payment or financing is chosen.

The free top-ups are, however, linked to the first driver of the car. This means they lapse if you sell the car and are not transferable from one car to another if you buy a second Tesla. For the record, the Model Y is available in the UK starting at £349 per month.

Tesla Model Y Juniper: render by SugarDesign

Photos by: Car News China

But why the Model Y? First of all because it's the best-selling car, and therefore, being the motorists' favourite, it's the model that can deliver the most consistent results. Then, because the car has now reached the end of its life and is about to be replaced by the restyled version, expected in early 2025.

Final rush

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Promotion aside, let us try to understand the context in which Tesla is operating and what it wants to achieve in the short and medium term. The company had closed 2023 at just over 1.8 million cars sold and had opened 2024 with the intention of exceeding the 2 million mark. But declining demand will not allow it to reach that target, which has been postponed to 2025.

Meanwhile, the company fears that it will effectively lose its lead in the zero-emission car sector. Already last year it was challenged by BYD, which continues to grow and which in the third quarter, despite having sold 15% fewer cars, surpassed Tesla in revenues. In short, the fight is fierce and the competition increasingly fierce. One only has to look at the figures of the best-selling cars in September in Europe. In the lead was the Model Y.