UK: Cupra Born price cut by £2,350 across the range

A suite of incentives is also offered for the electric hatch.

By: Angel Sergeev

Feb 29, 2024 at 4:45am ET

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Cupra, the Spanish performance car brand under the Volkswagen Group umbrella, has taken a step towards making electric vehicles more accessible to the masses in the UK. Following a temporary halt in production last December at the Volkswagen Group's Zwickau factory, the automaker has announced substantial price reductions on its Born electric hatchback across its entire range.

Cupra has slashed prices by a notable £2,350. Furthermore, in a bid to streamline its product lineup, the brand will be simplifying the Born range by closing certain configurations for new factory orders. This move aims to focus on the most popular trim levels and options.

Gallery: 2022 Cupra Born

As a result of these changes, the entry price for a factory order Born now stands at £35,085 for the V1 58 kWh 230 PS variant. Similarly, the larger battery option sees a reduction in the entry price to £41,385 for the V3 77 kWh 230 PS model. Here's the full updated pricing for the Born in the UK:

Trim level	Model	WLTP CO₂ (g/km)	BiK 2023/24*	MDP (Manufacturer’s Direct Price) (inc. VAT)	Available for Order
V1	58 kWh 204 PS	0	2%	£34,125	Orders from stock only
V1	58 kWh 230 PS e-Boost	0	2%	£35,085	New factory orders and orders from stock
V2	58 kWh 204 PS	0	2%	£36,045	Orders from stock only
	58 kWh 230 PS e-Boost	0	2%	£36,855	New factory orders and orders from stock
	V2 Edition 58 kWh 230 PS e-Boost	0	2%	£37,765	Orders from stock only
	77 kWh 230 PS e-Boost	0	2%	£39,625	Orders from stock only
V3	58 kWh 204 PS	0	2%	£37,800	Orders from stock only
	58 kWh 230 PS e-Boost	0	2%	£38,605	New factory orders and orders from stock
	V3 Edition 58 kWh 230 PS e-Boost	0	2%	£39,500	Orders from stock only
	77 kWh 230 PS e-Boost	0	2%	£41,385	New factory orders and orders from stock

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The £2,350 price reduction is applicable to both new factory orders and existing stock, including configurations that are now closed for new factory orders, Cupra explains. Additionally, to sweeten the deal, the company is offering a range of incentives to encourage prospective buyers to make the switch to electric. These incentives include 0 per cent APR for 36 months or a £4,000 deposit contribution on 3.9 per cent APR for 48 months for orders placed before April 2 this year. Customers will also benefit from a complimentary Ohme home charger and a £750 pre-paid Mastercard for every retail purchase completed by March 31, 2024.

As a final note, Cupra unveiled the Born VZ just recently, a fully electric hot hatch with an output of 322 PS and 402 lb-ft of torque. It is scheduled to go on sale in Europe around the third quarter of the year. Meanwhile, a refresh for the regular Born is also currently under development.