The Jeep Gladiator can do it all, it has best-in-class towing, hauling, and off-roading all in one enticing package (we should know, we've driven it). But buyers, apparently, couldn't wait to get their hands on the all-around truck; Jeep opened order forms to the limited Launch Edition Gladiator yesterday and sold out almost immediately.
Customers swooped up all 4,190 examples of the Launch Edition Gladiator in less than 24 hours. The $60,815 truck is essentially a fully loaded Rubicon with special wheels, unique interior trim, and one-off badging – like the moniker "One of 4,190" forged into the tailgate. But Jeep may have enticed some faithful with the chance to win $100,000 as part of pre-ordering.
Jeep's "Find Your Freedom" contest puts anyone who pre-ordered a Launch Edition Gladiator in the running for $100,000. Jeep encourages the eventual winner to take that money, ditch work for an entire year, and go do Jeep things in their new truck. Where do we sign up?
"There has been significant interest in the all-new Jeep Gladiator since it was first revealed late last year," said Tim Kuniskis, Head of Jeep Brand – North America. "This was made further evident by the incredible response of the 4,190 soon-to-be Gladiator Launch Edition owners, who pre-ordered their vehicles yesterday."
Gallery: 2020 Jeep Gladiator Launch Edition
For those of you that weren't quick enough to get your hands on a Launch Edition Gladiator, don't worry. The 2020 Jeep Gladiator hits dealerships this summer, and you won't have to pay $60,000 to get one. The base Sport model starts at just $33,545. The next-up Sport S costs $36,755, the Overland model costs $40,395, and the range-topping Rubicon costs $43,545 (all before destination fees).
Whatever trim you choose, the Gladiator uses the same 3.6-liter Pentastar V6. That engine produces 285 horsepower (212 kilowatts) and 260 pound-feet (352 Newton-meters) of torque, with the choice of either a six-speed manual transmission or an eight-speed automatic.
Listen to the Motor1.com U.S. Podcast episode on the Jeep Gladiator:
A limited-run version of the Jeep® brand’s return to the pickup truck market – the 2020 Jeep Gladiator Launch Edition – has sold out in the limited pre-order opportunity. The unique Jeep Gladiator Launch Edition was offered for pre-order to the general public on Jeep 4x4 Day, April 4. The pre-order process, including selecting a Jeep Gladiator Launch Edition and connecting with a dealer, allowed buyers to start the ordering process online through a dedicated Jeep Gladiator Concierge.
“There has been significant interest in the all-new Jeep Gladiator since it was first revealed late last year,” said Tim Kuniskis, Head of Jeep Brand – North America. “This was made further evident by the incredible response of the 4,190 soon-to-be Gladiator Launch Edition owners, who pre-ordered their vehicles yesterday. The response has inspired both us at the Jeep brand and U.S. Army veteran Noah Galloway. So, while the details are still to come, we plan to ‘pay it forward’ together in a special way with Noah in May during Military Appreciation Month.”
Consumers who pre-ordered a Jeep Gladiator Launch Edition model are now exclusively eligible to enter the “Find Your Freedom” contest, where they will have the opportunity to win what Gladiator offers: Jeep Freedom. More specifically, one person can win one-year’s salary of $100,000, so they can take the time off to enjoy the Jeep lifestyle of pursuing any outdoor adventure. To enter, they will submit their personal “Gladiator” video to be judged by the Jeep brand along with wounded warrior and U.S. Army veteran Noah Galloway, who will choose the winner. Galloway shares more details in this video.
The all-new Jeep Gladiator Launch Edition will feature unique wheels and interior accents, as well as a “One of 4,190” forged aluminum tailgate badge. The number is a tribute to Toledo, Ohio, and its 419 area code where both Gladiator and the Jeep Wrangler are proudly assembled.
Manufactured at the Toledo Supplier Park in Toledo, Ohio, the all-new 2020 Jeep Gladiator arrives in Jeep showrooms this spring.