Porsche Broke Its US Sales Record By The Slimmest Of Margins

Update: This story has been updated with global sales data.

Porsche had a record year in 2025—just barely. The German automaker sold 76,219 vehicles last year, beating its previous record by a mere 52 cars. The company sold 76,167 cars in 2024. Hey, a win is a win.

Leading the charge was the Macan. Porsche sold 27,139 units of its ever-popular compact SUV in 2025. The mid-size Cayenne was a close second, with 20,314 units moved last year.

The 911 came in third with 13,574 examples making their way to new owners in 2025. This past December was the best sales month on record for the ubiquitous sports car. The outgoing 718, Taycan, and Panamera, meanwhile, brought up the rear:

"Driven by the loyalty and enthusiasm of our customers for the incredible cars we offer, we have achieved stability and even growth to set a new record in a market that experienced profound change in 2025," notes President and CEO of Porsche Cars North America, Timo Resch.

Porsche CPO Sales Jump

Porsche Taycan Turbo GT

Photo by: Porsche

It wasn’t only new Porsche models that set records in 2025—Porsche also saw a large jump in certified pre-owned sales last year.

The company sold 48,092 CPO vehicles last year. That number marks an 11 percent increase from the previous year and a new all-time record for the company.

That shouldn’t be all that surprising, given that used car inventory across the country—not just for Porsche—rose for its fourth consecutive year, according to Cox Automotive. In December, a whopping 2.31 million used cars were sitting on lots. That broke a record high set the previous month.

Porsche's Sales Slump Abroad

Even with a record year in the US, Porsche's sales took a tumble globally in 2025. 

Porsche sold 279,449 cars globally, a 10-percent decrease compared to the previous year. The company sold 310,718 worldwide in 2024. The Macan remained its top seller globally, with Porsche selling 84,328 units—an increase of 2 percent.

Motor1's Take: Even in a tricky market plagued by tariffs and shortages, Porsche still found a way to beat its 2024 record—albeit by 52 cars. What’s even more interesting is the number of certified pre-owned cars that the company moved in 2025.

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