These Luxury Car Brands Were The Top Sellers In 2025

Spoiler alert: A German automaker took the top spot last year.

Photo by: Lexus

Anthony Alaniz

By: Anthony Alaniz

Jan 12, at 2:30pm ET

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THE BREAKDOWN:

BMW was America’s best-selling luxury brand in 2025.
BMW outsold Lexus by 18,637 units.
Cadillac moved up to become the country’s fourth best-selling brand, ahead of Audi.

BMW outsold every other luxury brand to become America’s best-seller in 2025. The German automaker sold 388,897 vehicles last year, a 4.7 percent increase. Lexus was the country’s second-best-selling luxury brand, with 370,260 cars sold.

Mercedes-Benz sold 303,200 cars in 2025, up 1 percent from 2024 with a chance in how the automaker calculates sales. Cadillac leapt ahead of Audi this year, as sales for the Volkswagen Group brand tumbled 16 percent to just 164,942. Cadillac sales jumped 8.3 percent to 173,515.

Electric vehicles accounted for a whopping 28.3 percent of Cadillac sales and 10.9 percent of BMW sales, leading other luxury automakers. The United States ended its federal tax credit for EVs in September, with the segment suffering a significant sales decline in the last three months of the year.

BMW — 388,897 Units
Lexus — 370,260 Units
Mercedes — 303,200 Units
Cadillac — 173,515 Units
Audi — 164,942 Units

The Stragglers

2026 Acura Integra

2026 Acura Integra

Photo by: Acura

Acura saw its sales increase by a meager 0.8 percent to 133,433. Volvo sales fell 3.0 percent to 121,607 last year, while Lincoln sold 106,868, an increase of 2.0 percent.

Nissan’s Infiniti brand saw one of the largest declines among luxury brands, falling 9.0 percent. Sales fell to 52,846 last year, less than half of pre-pandemic levels.

Infiniti has streamlined its portfolio in recent years, but it’s planning to launch some all-new models soon. One is a rear-wheel-drive sedan with a manual gearbox that sounds exciting.

2019 was the last year Infiniti sold more than 100,000 vehicles, and if it wants to reach that number again, it’ll have to fight Genesis for buyers. The Korean luxury brand, which just turned 10, outsold Infiniti once again, with 82,331 cars sold, with one of the largest increases—9.8 percent.

Acura — 133,433 Units
Volvo — 121,607 Units
Lincoln — 106,868 Units
Infiniti — 52,846 Units

What Comes Next

Infiniti QX65 Monograph

Infiniti QX65 Monograph badge

Photo by: Infiniti

Infiniti hopes a rash of new products will resurrect sales, with plans to reach over 100,000 cars annually in America yet again. Mercedes is working on several new models for the United States as it aims to sell over 400,000 cars here within the next few years and dethrone BMW as the top luxury seller.

Audi, which has set its sights on beating Mercedes-Benz, wants to sell more than 2 million cars globally every year. The US’s new tariffs hit Audi especially hard in 2025, as the company builds its entire lineup outside the country. It is actively considering opening its first US factory, which could help revive its sales.

What do you think?

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Despite the US’s lucrative luxury market, these automakers are struggling elsewhere, especially the Germans in China. Even in Europe, buyers are starting to turn away premium mid-size sedans, which used to be huge sellers for BMW, Mercedes, and Audi.

Motor1’s Take: Luxury brand sales held strong in 2025, propelling BMW to 388,897 units sold, but Mercedes-Benz wants to dethrone it, and it has a slate of new products coming. Despite complaints that cars are more expensive than ever, people continue to buy expensive luxury cars.

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