Ford Is Building a $30,000, Mid-Size Electric Pickup Truck

The truck won't go on sale until 2027.

Photo by: Ford

By: Anthony Alaniz

Aug 11, 2025 at 10:31am ET

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Jim Farley and Ford’s answer to the “existential threat” that China poses to the Western automakers is here. Almost. The Blue Oval revealed today its “Model T” moment, and it’s more than just a car, or even a range of cars. Ford is introducing its new “Universal EV Platform” alongside the “Ford Universal EV Production System” that’ll underpin several affordable electric vehicles, starting with a mid-size truck set to launch in 2027.

Ford hasn’t named the new four-door pickup, although the automaker did recently apply to trademark the Ranchero nameplate. The truck, which Ford aims to make as quick as an EcoBoost Mustang (high 4.0-second range) and offer more passenger space than a RAV4, before including the front truck or bed, will have a starting price of around $30,000.

The truck will use “advanced” prismatic lithium iron phosphate batteries, which will serve as the vehicle’s structural sub-assembly and floor. The battery technology is free of cobalt and nickel, saving space, weight, and cost. It also lowers the vehicle’s center of gravity, improves handling, and contributes to a roomy cabin.

At the core of the new range of products is Ford’s Universal EV Platform, designed to reduce complexity, like the truck’s wiring harness. It’s 4,000 feet shorter than the harness used in Ford’s first electric SUV, reducing weight and cost. The company claims the new architecture reduces parts by 20 percent, fasteners by 25 percent, and workstations by 40 percent compared to a typical vehicle.

Ford believes that the new platform and production process will allow its Louisville Assembly Plant to build the electric truck 40 percent faster than the factory’s current vehicles. All those changes will help Ford produce its affordable electric pickup and future EVs.

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Sadly, it’s still two years away from becoming a reality, and Ford still has a ton of details to finalize before it hits the road. The automaker says it will announce the truck’s reveal date, starting price, range, battery sizes, and charge times later.

And now we wait.