Could BMW have a bad influence on Toyota's pricing strategy for the 2020 Supra?
After the first year of ownership, BMW requires $80 per year for further access to Apple CarPlay in its vehicles, and there might be a similar charge for retaining the functionality in the 2020 Toyota Supra, since its infotainment tech has a close relationship with German brand's iDrive system.
Motor1.com Senior Editor Jeff Perez is currently at an automaker event driving the new Supra. He asked Jarrod Marini, Customer Care Senior Analyst (Connected Technologies) at Toyota North America, whether there would be an annual charge to continue using CarPlay like for BMWs. “We haven’t decided yet," Marini said.
Toyota North America spokesperson Nancy Hubbell provided further clarification to Motor1.com. She said that Marini's statement is accurate and "discussions are ongoing."
The Supra rides on the same platform as the new BMW Z4. Opting for the $53,990 (after a $930 destination charge) Premium trim level of Toyota's new coupe gets buyers an 8.8-inch infotainment display with wireless Apple CarPlay and a 12-speaker stereo. The $50,920 base model has a smaller 6.5-inch display, and the company's press info makes no mention of CarPlay functionality for it.
In 2018, BMW began charging $80 for 12 months of CarPlay access. As an alternative, the company offers an option for $300 that unlocks the functionality for 240 months – 20 years.
Many Toyota models offer Apple CarPlay as a standard feature, including the 2020 Corolla with a base price of $20,430 after destination. The 2020 Yaris Hatchback, a rebadged Mazda2, will have both CarPlay and Android Auto as standard, but Toyota won't disclose its price yet, although the figure will potentially be below $20k judging by the Yaris Sedan.
Given that models with a significantly lower price than the Supra have CarPlay standard and without an annual fee, it's understandable why Toyota might still be working with BMW behind the scenes to cut a deal over the software's long-term functionality.