Home

Lamborghini

Features

See Where Lamborghini’s Iconic Designs Are Born

We go inside the Lamborghini Style Center to see how Sant'Agata's iconic automaker designs its supercars.

By: Alessandro Lago

Published by: Anthony Alaniz

Feb 26, 2020 at 12:03pm ET

Add Motor1.com as a preferred source in Google

Share

Comment

The automotive industry is made up of many professions, but there is only one that speaks a universal language capable of being understood by everyone and arousing emotions: that of design. Designing a car means giving shape to an idea of beauty, proportions, and function, which changes according to the type of car.

The style of each vehicle represents a challenge, creative and technical, to say the least, whose complexity can be understood only by visiting a style center. Better still is visiting a special place like the one where dream supercars like Lamborghini are born.

The Future Of Lamborghini:

Lamborghini Urus ST-X Coming This Year, Hybrid Still Planned

Lamborghini Urus Performante Hinted By Chief Technical Director

Secret of Style

The third episode of the Made in Motor Valley web series, therefore, makes a stop in Sant'Agata Bolognese where Mitja Borkert, the head of Lamborghini Design, opened the doors of one of the most reserved departments within a car manufacturer. In the Lamborghini Style Center, on the dozens of monitors on which the eyes of the designers and modelers team are focused, are the cars that we will see take shape in the next ten years.

What do you think?

View

Comments

Which, in the case of Automobili Lamborghini, can be "traditional" supercars, or hypercars produced in special series destined for a handful of collectors. Not to mention the one-off or prototypes that are designed to experiment and define the evolution of the stylistic traits of the brand.

Lamborghini Design

Lamborghini Design

Lamborghini Design

Between Form and Function

In this video, together with Borkert, we have retraced the process by which the design of a new Lamborghini was born. A long and exciting process that requires patience, sacrifice, and teamwork to "fizzle" the best style that must meet the needs of aesthetic appeal (obviously) and technical function – that means aerodynamics, performance, and safety, not to mention marketing. During our visit, we could not help but touch the current stylistic manifesto of the future Lamborghini: the extraordinary Terzo Millennio.

Lamborghini Design

Lamborghini Design

Watch More Made In Motor Valley Videos:

From The Zonda To The Huayra, The Pagani Art Of Timeless Cars

⠀ See Where Modena's Maseratis Are Born, And Their Electric Future

We want your opinion!

What would you like to see on Motor1.com?

Take our 3 minute survey.

- The Motor1.com Team

Share this Story

GO TO COMMENTS

(

)

Got a tip for us? Email: tips@motor1.com

View all comments ( )

Popular

Bugatti Restores One-Off Veyron With A Mirror-Like Aluminum Body

Bugatti Restores One-Off Veyron With A Mirror-Like Aluminum Body

BMW Kept This Hatchback A Secret For Decades

BMW Kept This Hatchback A Secret For Decades

Skoda Wants You To 3D Print Pieces Of Your Car At Home

Skoda Wants You To 3D Print Pieces Of Your Car At Home

The Gas BMW M3 Isn't Dead: Next-Gen Prototype Roars

The Gas BMW M3 Isn't Dead: Next-Gen Prototype Roars

latest articles

RECOMMENDED FOR YOU



Dubai Police Adds A 907-HP Lamborghini To Its Fleet



Mercedes Isn't Sold On Extended-Range EVs: 'Would You Really Switch?'



Dubai Police Gets New 907-HP Lamborghini Hybrid Supercar



Cadillac Driver Is Fed Up With Auto Stop. Then She Buys A $9 Item On Amazon To Disable It



Lamborghini Predicted That Enthusiasts Would Mourn The V10's Death



Bugatti Restores One-Off Veyron With A Mirror-Like Aluminum Body



Lamborghini Says Being Fast Isn't Enough For A Supercar