Ford's Newest Incentive Is Even Better Than Employee Pricing

Eligible models for the '0-0-0' incentive include the Ford Mustang, Ford F-150, and Lincoln Aviator.

By: Anthony Alaniz

Jul 8, 2025 at 5:00pm ET

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Ford saw such huge success with its employee pricing program this year that it's now offering buyers something new. Starting today, you can buy most Ford and Lincoln models with no down payment, no first-month payment, zero-percent interest for 48 months, and zero payments for 90 days.

The promotion excludes the 2025 Bronco Sport, Bronco, Expedition, Ranger, Transit, Super Duty, and Lincoln Navigator, as well as the 2024 Maverick, Ranger, Transit, Super Duty, F-150 Lightning, and Mustang Mach-E, and all Raptor variants. That leaves models like the Ford Escape, Explorer, F-150, and Mustang eligible for the program, with three Lincoln options.

Ford introduced its employee pricing program in April amid the talk of tariffs, hoping to keep people spending, and it worked. The automaker had announced it would extend the program by the end of that month, and consumers rewarded the Blue Oval. The new "0-0-0" campaign takes its place.

Photo by: Victoria Scott / Motor1

Ford’s Discount Program Boosted Sales

Sales for Ford Motor Company were up 14.2 percent in the second quarter of 2025 and up 6.6 percent for the year. Bronco Sport and Bronco sales were up 38.6 and 51.3 percent, respectively, last quarter, while Ranger sales jumped 36.3 percent.

Even Mustang sales came to life, increasing 3.2 percent from April to June. However, sales for the iconic pony car remain down 14.2 percent for the year.

It's also interesting that Ford is excluding the 2024 Maverick and not the 2025 model. Ford had to increase the price of its compact pickup to just under $30,000 in May. That's only a couple of thousand dollars cheaper than an entry-level 2025 Mustang that's also eligible, but about $4,400 more than the 2024's starting price.

Photo by: Ford

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The absolute cheapest Mustang you can get costs $33,915, which comes with no options, the 10-speed automatic transmission, and the 2.3-liter EcoBoost four-cylinder, which doesn't sound the most exciting. But it is a rear-wheel drive coupe with 310 horsepower.

Ford isn't alone in trying to keep customers coming into showrooms. Automakers are facing stiff and confusing tariffs that are raising prices for consumers while attempting to mitigate some of the added fees. Some are covering the costs outright, others are adjusting shipments to the United States, while a few are just passing along the cost. At least Ford is taking some initatave to keep buyers walking through the door.