2019 was the first full year on the market for the Urus.
At the beginning of March this year, Lamborghini had to temporarily close its main factory due to the coronavirus outbreak. Once things got back to the new normal in Italy, the company restarted the assembly lines and is now back to full speed with the production of its supercars and the Urus SUV. The latter has just hit an important milestone.
Lamborghini has just informed us it has produced the 10,000th Urus and it’s finished in the Nero Noctis Matt color, which is new for the super-SUV, with a full carbon fiber package and a two-tone interior. This particular example will be delivered to a customer in Russia, which is one of the relatively big markets for the Urus.
Gallery: 10,000th Lamborghini Urus
The second SUV in the brand’s history is responsible for the huge growth in global sales Lamborghini has seen last year. In 2019, the Italian marque delivered a total of 8,205 vehicles around the globe, which represents a major 43-percent jump over the previous year. The Urus accounted for 4,962 of those sales or more than 50 percent of the supercar brand’s overall output.
Just about a month ago, Lamborghini introduced the new Urus Pearl Capsule for the 2021 model year. It offers customers the option of getting a four-layer high-gloss, pearl-effect paint for their car with a selection of three hues - Giallo Inti yellow, Arancio Borealis orange, and Verde Mantis green. In order to meet its own high standards, Lamborghini has opened its dedicated Urus paintshop which now uses new advanced painting technologies including AI.
Sant’Agata Bolognese, July 21, 2020 – Two years on from its market introduction, the Urus, the Lamborghini Super SUV, has reached the important milestone of the 10,000th car. The model with chassis number 10,000, destined for Russia, comes in the new Nero Noctis Matt (black) color, combined with the carbon fiber package and two-tone Ad Personam interiors in black and orange, complemented by carbon fiber components.
In order to enable clients to further express their personalities, in June 2020, a new color collection was presented for the Super SUV, the Urus Pearl Capsule, which, with a two-tone exterior look, offers ultra-bright pearlescent shades with four-layer paint, in line with Lamborghini color tradition – Giallo Inti (yellow), Arancio Borealis (orange), and Verde Mantis (green), combined with glossy black roof, rear diffuser, spoiler lip and other details. The Urus Pearl Capsule comes as an optional extra for Model Year 2021 and is offered together with a wide range of new colors and features.
Since it was first presented in December 2017, the Urus has contributed significantly to the increase in Automobili Lamborghini sales: in 2019, the first full year that the Urus was present on the market, 4,962 units were delivered to customers.
In 2017, in preparation for the launch of the design of its third model, the Automobili Lamborghini headquarters site expanded from 80,000 to 160,000 m2. Manifattura Lamborghini, the assembly line dedicated entirely to the Super SUV, is based on the so-called Factory 4.0 model, which integrates new production technologies to support workers throughout the assembly operations. Manifattura Lamborghini establishes a new production model benchmark characterized by modularity, flexibility, and maximum personalization.
In 2019, a paintshop dedicated entirely to the Urus was opened. Like the production line, the new paintshop is characterized by the use and further evolution of the Factory 4.0 model, which integrates new technologies including AI.