2021 Ford Bronco: List Of Dealers That Won't Charge A Markup

In theory, you should be able to get a brand new two-door 2021 Ford Bronco in entry-level trim for a manufacturer's suggested retail price of $28,500 but that’s before the $1,495 destination charge being added. Depending on your local dealer, however, there might be additional dealer markups that could bring the final price above the MSRP - and that’s something Ford has already confirmed it won’t “curb, discourage, or stop.”

A new spreadsheet from Bronco6g.com is listing all dealers that will apply the so-called market adjustments. The table is comprehensive and will be updated over time as some dealers may decide to change their strategy. Here’s the full list of verified Ford dealers as of the time of writing this article that have no plans to apply an additional dealer markup.

From the information available so far, at least 27 dealers around the country are expected to apply markups but if you shop around in most of the states, you should be able to avoid paying extra. Apparently, it should be more difficult to do so in certain regions, including Florida and Kentucky, for example, but there should be enough dealers willing to sell you a brand new 2021 Bronco at MSRP.

Bronco Pricing Information:

2021 Ford Bronco Dealer Invoice Pricing Leaked Online

Leaked dealer invoice pricing from last week also seems to reveal how much profit dealers are making over the MSRP. Invoice prices for the entry-level two- and four-door models are really close to the MSRP but the gap gradually widens with the more expensive trims.