Demand For Every Infiniti Model Decreased In The U.S. Last Year

Infiniti USA’s sales numbers for 2019 are in, and they aren’t pretty. Nissan’s premium brand had a rough year as demand dropped from 149,280 to 117,708 units, representing a worrying decrease of 21.1%. Not only that, but each and every single nameplate saw a sales decrease in 2019, with the biggest one percentage-wise being the Mercedes GLA-based QX30.

The luxury compact crossover was delivered to only 3,229 customers in the United States, which equals to a sales drop of 60.1%. It’s not that big of a surprise seeing as how Infiniti themselves admitted at the beginning of 2019 the QX30 does not represent a successful product, promising to develop a successor without any ties to Mercedes-Benz and its revamped GLA.

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The Q60 suffered the second largest fall compared to the previous year as demand for the coupe took a 44.4% hit to 5,043 units, while the Q70 also experienced a massive decline of 43% to 2,552 cars. We should point out the big sedan will not live to see a 2020 model year in the United States as Infiniti is pulling the plug at the end of 2019MY.

Infiniti celebrated its 30^th anniversary last year through several “Edition 30” models introduced towards the end of 2019, but those weren’t enough to turn the tables. The QX50 and Q50 models saw a sales drop of 26.7% and 25.2%, respectively, while the only two models that didn’t suffer from a double-digit decrease were the QX60 and QX80. Demand for these larger SUVs went down by “only” 8.9% and 0.5%, respectively.

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Is there something on the horizon that could revive Infiniti’s sales performance in the U.S.? Well, the new QX55 crossover-coupe will hit dealers during the summer and will be positioned between the QX50 and QX60 to take on the likes of the BMW X4 and Mercedes GLC Coupe.