BMW Is Desperate to Sell You an XM

Qualifying customers can get up to $22,500 off a 2024 BMW XM ... if you can find one.

Photo by: BMW

By: Brian Silvestro

Mar 28, 2025 at 9:37am ET

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BMW is offering gigantic discounts on the XM right now. Qualified customers can get up to $22,500 off MSRP for 2024 model year cars, provided you can find one on dealer lots.

Here's how you can take advantage. Every 2024 BMW XM qualifies for a $15,000 discount, whether you finance or pay cash. If you decide to lease instead, that discount rises to $17,500. Now, according to a recent dealer incentive bulletin first reported by CarsDirect, customers can get another $5,000 off MSRP though a loyalty/conquest program.

While $22,500 is a huge discount, you should still be prepared to spend big to get behind the wheel of an XM. With a starting MSRP of $159,995, you'll be paying at least $137,495 with all of the discounts applied. A 14-percent cut on any new car is still pretty good these days, though.

The catch? BMW is almost out of 2024 model year XMs. Cars.com shows just 46 units available for sale nationwide. So if you want a deal, you'll have to hunt for it, and likely travel a bit. If you'd rather settle for a 2025 model, BMW has deals on those, too. The company is offering $12,500 off MSRP for both purchases or leases.

Seeing such large discounts on the XM isn't surprising. It was the worst-selling BMW in America last year, with just 1,974 units sold. It was also dead last in global sales for the brand. The company has maintained the XM was always meant to be a low-volume product, but these discounts suggest people aren't as enamored with M's SUV as it hoped.