Audi has sold just 20,000 units of the A1 since its launch in August although it has set aside capacity to build 100,000 units a year.
Audi dealers are worried about sluggish sales of the new A1 and are putting the blame squarely on the model's high price.
Audi has sold 20,000 units of the A1 since its launch in August. The Ingolstadt-based automaker claims deliveries will total 30,000 by the end of the year. By comparison, its main competitor, the MINI, has sold 42,000 units in the last three months.
But Audi has set a production level of 100,000 units a year for the A1 and has already built 45,000 A1s so far this year at its plant in Belgium. Audi officials set a goal last January of selling 80,000 units of the A1 in its first year of production.
Dealers in Germany, Audi's domestic market, are complaining that the A1 has too high a sales price at €15,800 for a car in its segment. For example, in Germany prices for the much-larger VW Golf start at €16,500.
Audi denies there is a sales problem with the A1 but has moved up the launch the 5-door body-style A1 to next year from the previously scheduled 2012 introduction date in the hopes of boosting sales by offering a second variant.