The popular pony car is now hunting crowds in 140 countries.
Since the first Ford Mustang hit streets in 1964, it’s endured solely a product of the U.S.A. for the benefit of North America buyers only. Sure, the cars could be imported at substantial cost, and there was the whole left-hand drive problem for countries where driving on the left side of the road was the norm. Through the years Ford has suggested the Mustang wouldn’t sell well enough in European and Asian markets to make an international edition worthwhile.
That may or may not have been true with the old solid-axle Mustang, but since Ford gave the 'Stang a set of independent legs it seems the world can’t get enough. The manufacturer says more than 15,000 Mustang orders were placed in Europe during its first full-year of sales, with the United Kingdom accounting for 4,500 of those. Going by specific countries, Ford says the Mustang is the most popular sports car in France, Sweden, Poland, the Czech Republic, Hungary, Romania, Finland, and Greece. Ford also says the Mustang is the best-selling sports car in China, with 2016 sales up 74 percent versus 2015.
“From the Arctic Circle to the Mediterranean, the Ford Mustang has topped the sports car sales charts in markets across Europe,” said Roelant de Waard, vice president, Marketing, Sales & Service, Ford of Europe, in a press release. “European customers continue to play a significant role in the global success of Mustang. The iconic sports car’s popularity with drivers of all ages and backgrounds shows no sign of waning – we sold 3,600 Mustangs in the region during the first three months of 2017.”
Globally, Ford sold 150,000 Mustangs last year to claim the title as the world’s most popular sports car. 45,000 of those sales occurred outside North America, and we can’t help but wonder if there aren’t Ford executives in Dearborn wondering why it took this long to send the Mustang overseas. It seems even the semi-regular video stream of Mustangs dive-bombing crowds outside car shows can’t dampen global enthusiasm for the original pony car. With a mid-cycle refresh coming to showrooms this fall, there’s every reason to believe the Mustang’s international appeal will continue to climb.
Ford Mustang Euro Shadow Edition
FORD MUSTANG IS BEST-SELLING SPORTS CAR ON THE PLANET; 15,000 MUSTANGS SOLD IN EUROPE IN 2016
- Ford Mustang became the best-selling sports car in the world in 2016, according to IHS Markit global automotive registration data, including more than 15,000 orders in Europe
- Over 4,500 Mustang’s sold in U.K. since 2015 launch
- Regions including Europe and China fuel global Mustang sales growth in 2016 with global sales up 6 per cent over 2015
- Mustang is the best-selling sports car in European markets including France, Sweden, Poland, the Czech Republic, Hungary, Romania, Finland and Greece
Brentwood, Essex, May 23, 2017 – Ford Mustang has been the best-selling sports car in the U.S. during the past 50 years, and now thanks to growing popularity in Europe and elsewhere, the iconic pony car is the most popular sports car in the world, according to Ford analysis of IHS Markit new vehicle registration data in the sports car segment.
Mustang expanded its sales lead in 2016 as the world’s best-selling sports car, with more than 150,000 Mustangs sold, according to IHS Markit new vehicle registration data. Overall global sales increased 6 per cent over 2015, fuelled by non-U.S. market growth up 101 per cent with almost 45,000 Mustang vehicles sold outside the U.S.
In the first full year of sales in Europe, customers ordered 15,335 Mustangs across the region.* Mustang was the best-selling sports car in European markets including France, Sweden, Poland, the Czech Republic, Hungary, Romania, Finland and Greece.
In the U.K., over 4,500 Mustangs have been sold to date, with over 3,250 of those in 2016 as the Mustang comfortably led the sales tables for sports cars over 250PS, following launch in late 2015.
“From the Arctic Circle to the Mediterranean, the Ford Mustang has topped the sports car sales charts in markets across Europe,” said Roelant de Waard, vice president, Marketing, Sales & Service, Ford of Europe. “European customers continue to play a significant role in the global success of Mustang. The iconic sports car’s popularity with drivers of all ages and backgrounds shows no sign of waning – we sold 3,600 Mustangs in the region during the first three months of 2017.”
Mustang’s ascension to best-selling sports car in the world in 2016 was driven largely by continued global rollout that saw big sales gains in markets including Germany and China, as well as the car’s introduction to smaller territories such as New Caledonia, Gibraltar and Bonaire.
Since launching in China in 2015, Mustang has become the best-selling sports car in the world’s biggest auto market. Mustang sales in 2016 were up 74 per cent over 2015, according to IHS Markit new vehicle registrations.
Mustang – with more than 8.4 million likes – is the most-liked vehicle on Facebook, and is now available in 140 countries across all continents other than Antarctica. The Ford Mustang in Europe is available with Ford’s 421 PS 5.0-litre V8 or 317 PS 2.3‑litre EcoBoost engines, and six-speed manual or automatic transmissions.
Ford recently introduced a new limited run special edition Ford Mustang model, with unique styling and premium specifications for customers in the U.K.
The Ford Mustang Shadow Edition is available with the 5.0-litre V8 engine, six-speed manual, in Race Red and Grabber Blue from £39,895. A unique bodystyling pack includes a black Pony emblem for the GT grille and exclusive black 19-inch Y‑spoke alloy wheels, in addition to a Shaker Pro audio system with SYNC 3 Navigation, climate controlled seats and reverse parking sensors, with optional black contrast roof.