Man Goes To Car Dealership. Then His Car Salesman Does Deal With Delivrd: 'He Had A Client All The Way In North Carolina'

A Chicago used-car salesman who posted a one-minute TikTok thanking the founder of a car-broker service for an “easy deal” has spent the past week defending himself against fellow sales staff who accused him of selling out the industry.

His follow-up video argues that a salesman’s job is to sell cars, not to hold them, and the people calling him a sellout for taking a quick MSRP deal are working harder for less.

The original 59-second video was posted on June 4, 2026, by Nikko The Car Guy (@nikkothecarguy), whose bio identifies him as a Chicago salesman who “gets people approved and sells cars.” It has racked up more than 111,000 views. The 1-minute, 59-second follow-up went up on June 6 and has drawn over 33,000 views.

The Delivrd Deal

In the first clip, Nikko explains what happened. “Your boy finally did a deal with Tommy from Delivrd, and to be honest with you, it was one of the easiest experiences that I’ve had,” he says. “He had a client all the way in North Carolina looking for a RAV4 XSE. I ironically had one in the same exact specs—meteor shower, black interior, all the bells and whistles.”

Delivrd, founded by Tomislav Mikula, who, according to company materials, left a career as a top-1% auto finance manager, is a car-brokerage service that represents buyers against dealerships and runs a portal in which dealers bid on a customer’s order.

Per Delivrd’s own site, the company “works solely for you, not the dealerships” and “never accepts kickbacks or bonuses from the dealerships or manufacturers.” Nikko submitted his bid, won, took a deposit, did the credit app, and waited two months for the car to come in. The buyer flew into Midway from North Carolina and was finished with him in 20 minutes.

The RAV4 is an in-demand vehicle right now. Toyota’s Kentucky plant has been retooling for the 2026 model, and the company has just committed $1 billion to expanding RAV4 and Camry capacity to ease the resulting dealer shortages. The 2025 inventory has sold out at most dealers. A RAV4 XSE in the right spec is the kind of car a buyer would pay a broker to track down.

Why Other Salesmen Are Mad

The pushback in the first video’s comments thread was starkly divided between buyers and salesmen. Customers cheered the lack of friction offered via apps like Delivrd. Other salesmen accused Nikko of giving away the gross and called the deal a “mini.”

A mini, in dealership shorthand, is a low-profit vehicle sale that triggers a flat commission payment, typically $100 to $200, in place of the percentage payout a more lucrative deal would have generated. The accusation is that Nikko worked two months on a car he could have sold for more.

“That’ll just be $2,000 under invoice,” wrote Billy Weeks in one of the most-liked critical replies. 

“Did all that work for a mini deal for $50 great job,” wrote Jradm69. 

Some commenters mocked Nikko for picking the buyer up from the airport, with the implication that an experienced salesman would never do unpaid concierge work for a low-margin sale.

Several other dealers and consumers, tired of traditional dealership tactics, defended Nikko. One made the volume argument. “He spent at most an hour facilitating this deal and 20 minutes on paperwork at pickup and walked away with $192 an hour,” wrote Clarouche93. Multiple commenters in the consumer column said they would now seek Nikko out specifically.

The Follow-Up

By the second video, Nikko was clearly over the discourse. “I find it so crazy how like every salesman—not even every one, there’s some good ones out there—but there’s some salesmen, veterans, 20-year guys, 10-year guys, all talking garbage in my comments,” he says, from the driver’s seat of a car. He addresses the criticism point by point.

On the airport pickup, Nikko says that Midway is ten minutes from his dealership and on his way to work. On the alleged mini: “Nowhere in any of the video did I say what I sold the car for or any of that stuff. I sold the car at MSRP. The dude came from out of state. It’s a new RAV4. RAV4s are kind of stressed merchandise because production is kind of slow on those, so most of the RAV4s I even have in my inventory are already pre-sold.”

He vehemently closes the argument at the end of the video. “I want a lot of y’all to stop acting like y’all are the best. Y’all are top grossers, when in reality, y’all barely make over $6,000 a month”, he says, adding, “I’m not trying to hold on inventory. I’m trying to be at the top of the board like I am [expletive] near every month. So hell, if it takes 20 minutes to do an easy-[expletive] deal, whether it’s gross, MSRP, or it’s losing money, hey, let’s push the unit, and let me get to the next person while y’all still grinding for hours with people.”

Nikko makes the volume case for the modern dealers: lots of small wins beat the occasional big one, especially with a broker funneling 400 pre-qualified buyers a month into the portal. Whether Nikko’s colleagues come around will depend on whether his sales months keep getting better.

Motor1 reached out to Nikko The Car Guy via TikTok direct message and to Delivrd via the contact form on its website for additional comment. We’ll be sure to update this if they respond.