Toyota Won't Even Sell the GR GT at Its Dealerships

The brand's new flagship will command a high price where buyers expect an exceptional sales experience.

Photo by: Toyota

By: Anthony Alaniz

Dec 8, 2025 at 11:30am ET

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The Toyota GR GT is special. It’s the automaker’s latest flagship, which arrives under the newly created Gazoo Racing sub-brand, and with a price tag expected to reach well into six figures. Unfortunately, that kind of exclusivity means you won’t be able to just walk into your local Toyota dealership and buy one.

The first hurdle is the price. The GR GT could supposedly cost around $225,000 to start, which will likely dissuade anyone from cross-shopping it with the RAV4. When asked how much the GR GT would cost, the car’s project manager, Takashi Doi, told The Drive to use the GT3 cars on the market today "as a reference."

The 2025 Porsche 911 GT3 starts at just over $231,000. Ford has the Mustang GTD, but it’s $100,000 more to start than the Porsche. The 2012 Lexus LFA—Toyota’s last flagship supercar that could return—started at $375,000, which is $530,000 today. We don’t expect the GR GT to cost anywhere close to that.

That kind of price tag will have buyers expecting an exceptional sales experience, and to provide that, a Toyota spokesperson also told the publication that the GR GT "will be available for purchase at select Lexus dealerships.” So, not even every Lexus dealer will offer the car.

Photo by: Toyota

This is Toyota’s first vehicle with an all-aluminum frame, and it has body panels made of carbon fiber-reinforced plastic and aluminum. It packs a new twin-turbocharged V-8 engine and a single electric motor, which should make at least 640 horsepower and 627 pound-feet of torque.

Those are the minimum power figures, and the car could make much more, but Toyota hasn’t shared those final details yet. The GR GT isn’t expected to go on sale until sometime late next year, most likely as a 2027 model, but we should get those final numbers before sales begin.

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The GR GT also has a race-dedicated GT3 variant on the way, and the pair are cut from the same cloth. The race car will arrive around the same time as the street-legal version, but it’ll ditch the electric motor for a purely V-8 powertrain. The GT3 has more aggressive aero elements, but the two share some suspension components.

The GR GT isn’t the standard car you’d expect from Toyota, so the buying experience will be equally unique.