Missouri Man Takes His Wife To Dealership. Then She Gets An Unexpected Free Perk For Coming In
"I WOULD NEVER MISS AN OIL CHANGE."
A Missouri man recently showed off a surprisingly luxurious perk at his local Toyota dealership: free nail service while you wait for an oil change.
Cole Coleman (@thecolecoleman) shared the short clip on his TikTok page, filming from the waiting area as his Toyota Tundra was being serviced.
“Our Toyota dealer has a free nail service while you’re getting your oil changed,” he says in the video, before turning the camera toward his wife, Lauryn, who’s mid-manicure.
Once she’s finished, Coleman shows off the results with a grin.
“Cute. Very nice,” he says, admiring his wife’s nails. “[The] truck gets pampered, and so do you.”
The quick, lighthearted video struck a chord online, racking up more than 461,500 views as of this writing, and left viewers both impressed and a little jealous of the dealership’s unexpected spa-day touch.
Gallery: 2023 Toyota Tundra
Where Can I Get This Dealership Spa Service?
While some may wish every Toyota dealership is offering spa perks with an oil change, that’s not exactly the case.
The manicure station featured in Coleman’s viral video appears to be a one-off, something his Toyota and perhaps a few other local dealers do to stand out, not a nationwide trend. Most dealerships don’t include beauty services in their maintenance packages, and car brands generally stick to things that actually involve the car.
Some places, such as Lexus of Calgary, do try to sweeten the deal with beauty service packages, though. Other dealers might include perks such as complimentary car washes or quick vacuums, and a few luxury dealers have upgraded waiting areas with coffee bars, snacks, or lounge spaces, as several commenters under Coleman’s video confirmed. Certain manufacturers might also throw in free maintenance plans when you buy—Toyota’s is called ToyotaCare—but those perks typically cover only oil changes and tire rotations, not much else.
If you’re curious whether your local dealership offers anything, it’s worth calling ahead or checking the department’s website. Policies and perks vary widely, and local franchises often create their own promotions to keep customers coming back.
Can Spa Services Get More Women Into Dealership Repair Shops?
There’s no hard data proving that a manicure will bring more women into the service bay, but dealerships have plenty of other ways to make that happen.
According to Kruise Control, one effective approach is building a welcoming social media presence where women can find relatable content, honest reviews, and recommendations from people like them. The site also suggests using inclusive messaging in advertising—showing a diverse range of women in different roles and steering clear of tired stereotypes.
Dealers should highlight features and benefits that actually fit women’s needs and lifestyles, Kruise Control notes, rather than relying on one-size-fits-all marketing.
Viewers Are Impressed By Toyota’s Customer Service
Coleman’s video struck a chord online, with viewers raving about the unusual level of customer service at his Toyota dealership, and how it might just be the perfect way to get women to keep up with car maintenance.
“I WOULD NEVER MISS AN OIL CHANGE,” one person said.
“THIS is how you get more women into your dealership,” another chimed in.
“Dang, this would get me to justify the $150 oil change now,” a third added.
Not everyone could relate. Some joked that their own dealerships didn’t come close to offering perks like that.
“Mine has free water in paper cups,” one viewer quipped.
“Mine has a convenience store, but you have to pay,” another noted.
A few people, though, said their shops offered similar amenities.
“Mine has a barber,” one woman shared.
Others pointed out that offering nail services or spa-style perks was simply smart business.
“Honestly, every dealership owner should build a salon and/or spa next door,” one woman said. “They take 2+ hours to do an oil change. I can easily get a massage and pedicure in that time.”
“That would make oil changes so much nicer,” another commented.
“This is 100% women-oriented service,” another wrote. “I would go there. Smart marketing.”
Motor1 has reached out to Coleman via a direct message on TikTok. We'll update this if he responds.
What Owners Are Saying
RECOMMENDED FOR YOU
Woman Buys New Car. Then She Asks The Salesman If She Can Finance Her Down Payment: 'Have A Nice Day'
The Pagani Zonda Refuses To Die
'They’ve Gotten Into The Dispatch Info': Maryland Man Buys, Ships Car From California. Then A Thief Shows Up To Intercept It
Brabus Just Built The Wildest V12 Grand Tourer You'll See This Year
Woman Takes Nissan To Her Mechanic. Then His Diagnostics Come Back: 'They Are Gonna Need That Pepto When They Hear This'
Woman Gets Into Car Accident. The Other Driver Is At Fault. Then She Gets Some Upsetting News: 'It's Basically False'
'Every BMW Driver’s Worst Nightmare': Man Starts His BMW. Then He Hears The Warning Bell