‘That’s Definitely One Way to Do It:’ Woman Says She Cried at the Mazda Dealership. Then They Gave Her the Price She Wanted

"Never had a faster or better deal."

Photo by: nessitabonita

Nina Hernandez

By: Nina Hernandez

Aug 3, 2025 at 9:00pm ET

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Is the trick to getting a good deal on a new car simply turning on the waterworks? One woman thinks so.

The woman says she sat at the Mazda dealership and cried until she got the price she wanted. Other women in the comments say this trick works every time.

TikTok user Janessa (@nessitabonita) went into the Mazda dealership on July 30 with a price in mind for a new Mazda CX-90.

She says she got her dream price point—after shedding an undetermined amount of tears.

“Sat here and cried until they gave me the price I wanted,” she writes in the on-screen text.

The caption reads, “No, we both uncomfortable.”

‘Four Salesmen Came Out’

In the comments, viewers weighed in on Janessa’s car-buying strategy. More than one woman said it’s worked for them in the past.

One woman said, “I was pregnant and fell in love with a car. I left and sat in my car and cried. Four salesmen came out and escorted me to a nicer office and gave me my car with the price I wanted. No down payment. And a rebate.”

Another woman wrote, “I was negotiating for like three hours. I was the last person in the building. The manager finally said, ‘You remind me of my daughter. Go pick a car. Whichever one you want, I’ll give it to you for your price point.’ I kept almost crying and he was tired of watching me.”

Others shared their own strategies.

“One time I went an hour before close on a Saturday and let my two boys out of their stroller,” wrote one woman. “Never had a faster or better deal.”

Even the Mazda USA account joined the fun. “That’s definitely one way to do it,” it commented on Janessa’s post.

The Mazda CX-90 starts at an MSRP of $38,045, but with upgrades can reach $57,245.

In our review of the CX-90, we praised its excellent powertrain and great handling, but criticized its harsh ride and lack of interior space.

The Car-Buying Process as a Woman

Do women really need only start crying to get the best deal on a new car? The reality is much more complicated.

According to the Kruise Control blog, women buy a majority of all cars sold in the United States, and influence an even greater proportion of car-buying decisions. Unfortunately, women also more often face more aggressive sales tactics when they go to buy a car.

This can be attributed to a number of factors, including sexist stereotypes, a lack of female salespeople at dealerships, and even cultural biases. And the results are that women pay more on average, anywhere from 1% to an eye-popping 39%.

When women do their homework and become active participants in the car-buying process, that disadvantage melts away.

What do you think?

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LeaseTrader.com told NPR in 2012 that women ask questions more thoroughly than men, and they do more research in advance. One analyst told the outlet that women sometimes overcompensate because of how they’ve been treated in dealerships by men.

Motor1 reached out to Janessa via TikTok comment and direct message for comment. We’ll update this if she responds.