Which and how many Ferraris are sold in Italy

The 296 is the best-selling Ferrari of 2024 in Italy, followed by Roma and Purosangue. Here is the complete ranking

Ferrari 12Cilindri

Photo by: Ferrari

By: Massimo Grassi

Published by: Brian Potter

Jan 22, 2025 at 6:58am ET

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Buying a Ferrari is a pleasure reserved for the few. Choosing the model, driving to Maranello, configuring every single detail to their liking... blessed are those who can. The numbers are growing every year - in 2023, the latest figures available show 13,663 new Ferraris were sold - and 2024 could set a new record. All we can do is wait.

For now, we can only look at what happened in 2024 in Italy, where 756 Ferraris were sold. Few? Compared to less famous brands, certainly, but if we look at the results for 2023 - 641 registrations - the sign is positive: +17.94%. But which Ferraris are the most popular with Italians?

The V6 wins

In first place is the Ferrari 296 with 266 units. Not bad for a car priced from €291,900. It is powered by a plug-in hybrid powertrain consisting of a 3.0-litre twin-turbo V6 and an electric motor for a total of 830 PS and the possibility of driving around 9 miles in electric mode.

In second position is the Ferrari Roma, Maranello's cheapest model. In fact, it starts at around €200,000 and serves as the gateway to the world of the Prancing Horse, with a 620 PS V8 engine under the bonnet. The number of units sold (between coupé and cabrio) was 184. As for the fixed-roof version, 2024 was also the last year of production: in 2025, the model that celebrated the union between Ferrari and Dolce Vita will be retired.

Ferrari 296 GTB

Ferrari Rome

Ferrari Purosangue

Closing the podium of the best-selling Ferraris in Italy in 2024 is the Purosangue, Maranello's first SUV. 126 were registered. Aspirated V12 under the bonnet, 725 PS and four comfortable seats, it's a Ferrari for families. All you need is at least €450,000.

Few but good

Slightly cheaper is the Ferrari SF90 Stradale, the Cavallino's hybrid hypercar with a round 1,000 PS developed by the plug-in powertrain built around the twin-turbo 4.0 V8 and sold in 73 units. An uncompromising car that has reached its well-deserved retirement, while waiting to see its successor, due to arrive in 2025.

The Ferrari 812 is also ready to give way and in its last year of production convinced 46 enthusiasts to write a cheque for just under €300,000. Not counting, of course, the inevitable options and customisations.

Its successor already exists, its name is Ferrari 12Cilindri, it was unveiled in May 2024 and has recorded 18 registrations. A name that says it all: 830 PS naturally aspirated V12, no electrification and stylistic references to the past, such as the front end inspired by the 365 GTB of the 1960s. It can be had as a coupé or spider, with prices of €395,000 and €435,000 respectively.

Ferrari 812 Competizione

Ferrari 12-cylinder

With six units there is the Ferrari Portofino, whose place was taken by the Roma, production of which has long since ended. A 620 PS V8 engine, retractable hardtop and 8-speed dual-clutch gearbox are its distinguishing features. Price? Starting at €215,132.

So far nothing - or almost nothing - special. Because however special every Ferrari produced may be, only some are Maranello icons. Like those in the SP family, which began with the Monza SP1 and SP2 and continued with the Daytona SP3. They are part of the Cavallino's Icona series, the one dedicated to the very limited edition models: 499 for the first two, 599 for the third.

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Bolides destined to replenish the collections of wealthy enthusiasts and which sold a handful of units in 2024. The Monza SP1 and SP2 stopped at 3, while the Daytona SP3 reached 13 registrations. Almost as many as the 12Cilindri, with which it shares the naturally aspirated V12.

And you, given the choice, which Ferrari would you buy?

Ferraris sold in Italy in 2024: the ranking

Model Italian registrations 2024 Ferrari 296 (GTB and GTS) 266 Ferrari Roma (Coupé and Spider) 184 Ferrari Purosangue 126 Ferrari SF90 Stradale 73 Ferrari 812 46 Ferrari Daytona SP3 13 Ferrari Monza SP 3 Others 3

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