AI for car manufacturing - the future according to Hyundai and Kia

At CES in Las Vegas, the Korean brands are bringing with them ten start-ups that promise to revolutionise car manufacturing.

Photo by: Hyundai

By: Alberto Carmone

Jan 11, 2025 at 2:55am ET

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At CES in Las Vegas, ZER01NE and Hyundai CRADLE, the Korean group's platforms for researching and promoting emerging start-ups worldwide, are showcasing some of the most promising companies in the field of technology for cars (and beyond). In particular, ten companies have been selected by the Hyundai and Kia brands.

A window into the future of the car

We start with Deep In Sight, which specialises in intelligent automation using AI and 3D technology. In practice, the start-up develops ToF 3D cameras and artificial intelligence for advanced solutions such as in-cab monitoring, portable 3D LiDAR and volume measurement systems. These innovations have applications in the mobility, construction, logistics and medical device sectors.

Narnia Labs, which focuses on generative design for the manufacturing industry, reduces costs and speeds up production processes by using generative artificial intelligence to create and evaluate designs.

Terracle aims to revolutionise the treatment of plastic waste thanks to an environmentally-friendly low-temperature depolymerisation technology. This innovation enables PET to be recycled back into its original components, making it possible to recycle plastics (almost) indefinitely, thereby reducing waste and pollution.

Thanks to its Delto Gripper Series robotic gripper and Delto Solution system, Tesollo is making it possible to fully automate plants that have traditionally depended on manual labour. Capture 6 integrates direct air capture (DAC) technology into desalination and water treatment processes, capturing CO2 from the atmosphere and producing clean water. The company is also developing useful by-products from the carbon capture process.

From airless tyres to protecting biodiversity

Using a shape memory alloy (NiTinol) developed with NASA, The Smart Tire Company has created airless tyres that improve fuel efficiency, reduce wear and deliver superior performance. Koop.ai, which provides customised insurance solutions for autonomous vehicles and robotics via a dedicated platform, offers a glimpse into the insurance of tomorrow.

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For the production of semiconductors of the future, there is MADDE, which uses proprietary 3D printers to manufacture silicon carbide (SiC) products, reducing the time and cost of manufacturing these important components more efficiently and with less waste.

Production and logistics analysis is examined by 3ISolution. This start-up uses artificial intelligence to carry out a complete and in-depth assessment of a company's operations, with the aim of improving production, optimising costs and contributing to the overall sustainability of the industry.

Finally, InvaLab integrates science and technology for biodiversity conservation. The start-up stands out for its management of invasive species and optimisation of sustainable environmental control methods.