Dacia wants to conquer the Golf segment with further models

All-out offensive by the Romanian brand in the C-segment.

Photo by: Dacia

By: Roland Hildebrandt

Oct 30, 2024 at 5:18am ET

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The Dacia brand is doing very well in Europe, offering vehicles that are not only affordable, but also reliable and with a modern look, as demonstrated by the Sandero and the new Duster. Also, the Bigster, the brand's first model in the C segment, has just been presented.

Dacia's C segment assault

Despite its 4.57 metres, this new SUV belongs to the compact class. Therefore, between the Sandero and the Duster/Bigster, the gap is noticeable. At the same time, Renault hints that the successor to the obsolete combustion Mégane could be a Dacia.

Gallery: 2025 Dacia Bigster live images

Source: Christopher Otto

At the presentation of the Bigster, Dacia reported the following: "As announced in the Renaulution strategic plan in January 2021, Dacia is on its way to conquering the C segment. Dacia is already the leading brand in Europe in the B segment and is now entering the C-SUV segment with the Bigster."

He added: "The continued rise in vehicle costs in the C-SUV segment in recent years represents a major barrier to purchase for many potential buyers. The Bigster changes this because it is more Dacia than ever and makes this segment accessible again."

He continued: "Dacia is entering the C-segment with a carefully planned product strategy. The new Bigster will be followed by two other vehicles." And what could they be? At the Paris show, Dacia CEO Denis Le Vot spoke to his English colleagues at Autocar. According to Le Vot, it could be a pickup, but he did not want to reveal anything specific yet.

A truck or a 'Dacia Golf'?

These firsts should use the Renault Group's CMF-B modular architecture, which allows lengths of up to 4.6 metres. They could also incorporate the same engines used in the Jogger, the Duster, and the Bigster.

The second model could perhaps be some kind of coupé version of the Duster. However, a classic five-door compact, like a kind of 'Dacia Golf', could also be very successful commercially.

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Le Vot also mentioned the possible creation of a small city car based on Renault's new electric Twingo. The CEO indicated that so far nothing smaller than the Sandero has been offered because "the equation of a classic A-segment with combustion engine solutions does not work", as the profit margins are too low.

Renault Twingo E-Tech Electric Prototype

This Dacia city car would make a lot of sense for the Renault Group, as a greater number of units of the new Twingo platform could further reduce the price. For the new Twingo to be built in Slovenia from 2026, the target is a starting price of €20,000 (approx. £17,500). A Dacia derivative could replace the Spring, which until now was imported from China.

Source: Autocar