General Motors Could Return To Europe As EV-Only Automaker
CEO Mary Barra says there's potential in Europe's EV market.
Approximately five years ago, PSA Group acquired Opel and later announced a 50:50 merger with Fiat Chrysler Automobiles to form what is now known as Stellantis. With its decision to sell the German brand, General Motors basically left the European continent where it no longer produces cars. This could change in the foreseeable future as the American manufacturer is considering a return as an EV automaker, according to a new report from the Detroit Free Press.
Mary Barra, GM’s CEO, said earlier this week during an appearance at the Milken Global Conference in Los Angeles that General Motors could return to making business in Europe as it transforms into an EV-only automaker. The company’s current plans include a switch to a completely zero-emissions model range by the middle of the next decade.
Gallery: 2023 Cadillac Lyriq SUV
"About five years ago, we sold our Opel business to what is now Stellantis and we have no seller's remorse from an internal combustion business," Barra explained. "But we are looking at the growth opportunity that we have now because we can reenter Europe as an all-EV player. I'm looking forward to that."
In fact, GM never fully left the Old continent. The automaker is still selling the Chevrolet Corvette in selected markets, as well as some Cadillacs through a small dealer network in Western Europe. These are all niche products, though, but GM sees potential in bringing its next-generation mainstream electric vehicles. The company is also working on a mobility startup business on the continent, which is currently led by Mahmoud Samara, former Cadillac vice president for North America.
China and North America will continue to be GM’s top priorities, but “our team will develop our plans to bring our best products and services to customers in Europe,” Samara said. It’s difficult to predict which new products GM is considering offering in Europe, but a selection of luxury Cadillac-branded EVs is probably a safe bet. The premium automaker will have an electric-only lineup by the end of this decade.
Source: Detroit Free Press
RECOMMENDED FOR YOU
Is Ford Considering A Cheap Rally Car? Sure Sounds Like It
Expert Reveals The Best Car To Buy In Your Early 20s: ‘The Equivalent Of A Nokia Phone’
BMW Killed Any Hopes Of A New 8 Series: 'Not Feasible'
‘I’m Hanging It Up’: Veteran Mechanic Folds His Repair Shop. Then He Reveals What Finally Did It
Ford Bronco Pickup Could Replace Ranger As Company Plans Big Shift
Man Buys Dodge Car. Then He Gets Arrested Because Of What The Previous Owner Did: ‘Carfax Didn’t Tell Them That’
BMW Isn't Done With The M2 Yet. A New Version Is Allegedly Coming