The coronavirus crisis hit Aston Martin seriously - the automaker reported a loss of $146 million for the first quarter of 2020. After receiving a $663-million cash injection from a consortium led by fashion and Formula 1 magnate Lawrence Stroll, the firm decided to focus its efforts towards launching its first-ever SUV. The DBX is now finally on the assembly lines at St Athan in Wales.
“It is a real privilege to be here today to witness the completion of the first production Aston Martin DBX,” Aston Martin Interim Chief Operating Officer, Keith Stanton, commented after the first assembled example of the DBX rolled off the assembly line. “I’m extremely proud of the Aston Martin team who have worked so hard to transform this ex-Ministry of Defence site into a world-class car manufacturing facility, to now be producing cars, it is testament to the resilience and fortitude of everyone at Aston Martin.”
With production now underway, the first customer examples of the DBX should be delivered later this month first in Europe. Later during the third quarter of the year, the SUV should also reach US soil.
The DBX will be first available only with a V8 engine and prices starting at $192,986 in the United States. Later on, it should be joined by a number of other versions, including a hybrid V6 model and a range-topping V12-powered AMR variant. Additional customization options should be available by the brand’s Q personalization division.
Gallery: Aston Martin DBX production start
“This is a historic moment for Aston Martin and for Wales,” Ken Skates, Minister for Economy, Transport and North Wales, said. “It is also a huge win for the Welsh Government’s can-do attitude.”
Milestone moment for British luxury marque as first production SUV drives off the line at new UK manufacturing facility
DBX is the first Aston Martin to be “Made in Wales”
Global deliveries of the Aston Martin DBX to commence later this month
9 July 2020, St Athan, Wales: Just over four years since Aston Martin announced its investment in a brand new manufacturing facility at St Athan in Wales, the first Aston Martin to be “Made in Wales” has been driven off the production line.
The culmination of an extensive development programme that began with virtual development stretching back to 2015 and physical testing in Wales in 2018, DBX signals a new era in Aston Martin’s pursuit to deliver exceptional performance, style and usability in a segment previously unexplored by the world-famous manufacturer. Bringing both the versatility and indulgence expected of a luxury SUV with sports car levels of dynamic performance, DBX sets a bold new standard in this sector.
With its all-wheel drive system, DBX is a car that will allow the company to increase its presence in markets where perhaps the weather or terrain is less than conducive to rear-wheel drive sports cars. The clear emphasis on a spacious and luxurious cabin – whether seated in the front or back – will also allow Aston Martin to better reach customers who prefer to be driven rather than drive.
Aston Martin Interim Chief Operating Officer, Keith Stanton, said: “It is a real privilege to be here today to witness the completion of the first production Aston Martin DBX. I’m extremely proud of the Aston Martin team who have worked so hard to transform this ex-Ministry of Defence site into a world-class car manufacturing facility, to now be producing cars, it is testament to the resilience and fortitude of everyone at Aston Martin. It is an honour to see the first DBX come off the line and my only regret is that everyone who works for this incredible brand can’t be here to witness it.”
The DBX is a true Aston Martin; it captures the very spirit of the brand as a beautiful hand-built, yet technologically advanced car. With around 80% of production expected to be exported and sold overseas, it is an important model for Aston Martin and a clear illustration of the strength of British manufacturing capabilities.
Marek Reichman, Aston Martin Executive Vice President & Chief Creative Officer, who was at St Athan to witness the completion of the first SUV designed by his team, said: “We are incredibly proud of our first SUV, which is as much of an Aston Martin as any one of our sports cars. From my design team to the engineers, the vehicle dynamics team and all the experts who hand-craft this beautiful car, here at St Athan, the DBX has become the car that will drive Aston Martin into a bold new era.”
Minister for Economy, Transport and North Wales, Ken Skates, said: “This is a historic moment for Aston Martin and for Wales. It is also a huge win for the Welsh Government’s can-do attitude.
“The DBX is an exceptional vehicle from one of the world’s most luxury car brands, and it will be central to this iconic company’s growth plan and ambitions for the future.
“I could not be more proud to see this fantastic SUV being made in Wales and rolling off the production line. It also speaks volumes for the dedication and skills of the world class work force we have right here in Wales.”
First deliveries of the DBX to customers start later this month, as planned.