Ford wants people to know that its new F-Series Super Duty Limited is a whole lotta truck, but not just in the sense that you can do all kinds of truck stuff with it. Indeed, Ford says the F-450 Limited 4x4 can tow the equivalent of an F-35 fighter jet, which for those of you outside the aerospace industry means 30,000 pounds. Rather, Ford is adamant – almost boasting even – that the Limited starts at $80,835 for the F-250, and can reach $94,455 for a loaded F-450. For the record, that’s enough coin to put you in the driver’s seat of a new Mercedes-Benz S-Class – a vehicle considered by many to be the pinnacle of luxury and technology.
Granted, we’re comparing apples to oranges here, but that’s some serious coin for a pickup truck designed first and foremost to be a workhorse. Ford feels the new Limited series will be the pinnacle of pickup luxury and technology, however, and its list of features is an enviable one at that. Two-tone Camelback leather adorns the seats, of which the front are both heated and ventilated while rear seats are only heated. The headliner is Miko suede, or at least, the parts not affected by a panoramic moonroof. Dark ash wood trim is found throughout the interior, and for those who love numbers, each Limited will have its serial number laser-etched on the center console armrest.
From a technology standpoint, Super Duty Limited models get a host of driving assists as standard equipment, including blind-spot monitoring, adaptive steering and cruise control, lane-keeping alerts, and forward collision warnings with brake support. A 360-degree camera with trailer reverse assistance will help drivers maneuver the rig, and because these trucks are designed to pull things, the blind spot monitoring offers trailer coverage as well.
Outside, the extra bling is relegated a satin-finish twin-bar grille with chrome accents, flanked by quad-beam LED headlamps. The satin look is carried around the back on the tailgate as well. As for power, Ford lists the 6.7-liter Power Stroke V8 diesel as the only engine option across the Limited line. Rated at 440 horsepower and 925 pound-feet of torque, it should be plenty to pull even the largest trailers across the country.
Ford is confident that the luxury-minded Super Duty Limited series will have buyers, saying that it’s a truck for “successful ranchers to contractors to RV owners.” To back that up, the automaker points out that Lariat, King Ranch and Platinum trim levels account for over half of its Super Duty sales for 2017. Still, Ford is keen to tell the, um, less successful ranchers that the base-model F-250 XL starts at $32,890.
The new F-Series Super Duty Limited will arrive at Ford dealerships this winter in either single or dual-rear-wheel configurations.
Gallery: 2018 Ford F-Series Super Duty Limited
New Benchmark of Success: New Ford F-Series Super Duty Limited Sets Bar for Luxury, Technology
- Ford again establishes new top-end for trucks with the new Super Duty Limited, specially tailored for high-end heavy-duty truck customers – from boat captains to captains of industry
- Custom touches – inside and out – come standard on Limited, along with Super Duty capability and smart tech
- Ford continues offering a heavy-duty pickup truck for every customer – from work-ready F-250 XL starting at $32,890 to top-of-the-line F-450 Limited starting at $87,100
DALLAS, Sept. 28, 2017 – Ford – America’s truck leader – today pulls off the wraps of a new F-Series Super Duty Limited that sets new luxury standards for high-end heavy-duty truckers.
With pricing at $87,100, the F-450 Limited delivers technology and comfort previously reserved only in premium flagship sedans, and it’s capable enough to tow more than 30,000 lbs. – about the weight of a stealthy Air Force F-35 fighter plane.
“The Super Duty lineup is a win for all of our customers, from successful ranchers to contractors to RV owners” said Todd Eckert, Ford Truck group marketing manager. “Super Duty Limited is the most luxurious and advanced heavy-duty pickup truck ever created by Ford for accomplished buyers with appetites for the high life and hard-earned dollars to match”
Starting MSRPs (including $1,295 destination; taxes and fees not included) are:
- F-250 Super Duty Limited 4x4 $80,835
- F-350 Super Duty Limited 4x4 $82,010
- F-450 Super Duty Limited 4x4 $87,100
Customers who check every option box can top one out for as much as $94,455.
What’s the point?
“There are heavy-duty truck customers who need Super Duty-level capability and want true luxury,” Eckert said. “We created this new truck to answer the call for even more premium choices in the Super Duty range as we see more and more truck customers trending to more premium models.”
More than 50 percent of the Super Duty lineup’s retail sales this year are high-end models – including Lariat, King Ranch and Platinum series. Limited goes even further.
“Imagine opening the door to your humidor and sinking into your favorite leather lounge chair – that’s the sensation new Super Duty Limited inspires,” said Ford design manager Aileen Barraza.
Custom Camelback two-tone leather seats, premium stitched leather-wrapped steering wheel, armrests and instrument panel, Miko® suede headliner, hand-finished dark ash wood trim, special badging set the interior apart. Outside, a special twin-bar satin grille with chrome accents, quad-beam LED lights and satin-finished tailgate applique are Limited’s unique calling cards. Each Limited also has a dedicated serial number laser-etched on the center console armrest.
Most Super Duty tech ever
Beyond the hand-crafting, Super Duty Limited comes standard with advanced and innovative features to get the job done on ranches, in marinas and everywhere in between. This includes:
- Class-exclusive high-definition 360-degree camera with Trailer Reverse Guidance
- Class-exclusive SYNC® 3
- Class-exclusive BLIS® with trailer coverage
- Class-exclusive adaptive cruise control
- Class-exclusive adaptive steering
- Lane-keeping alert
- Forward collision warning with brake support
- Class-exclusive flat rear load floor with fold-up locking storage
- Class-exclusive quad-beam LED headlamps
- Full panoramic moonroof with retractable shade
- Heated and ventilated front seats, plus heated rear seats
- Leather-trimmed, heated steering wheel
Is Ford backing away from heavy-duty truck buyers with fewer greenbacks? No way!
Ford has a heavy-duty pickup truck for every customer – from work-ready F-250 XL starting at $32,890 to top-of-the-line F-450 Limited starting at $87,100.
Super Duty Limited crew cab arrives this winter with Ford’s 6.7-liter Power Stroke® diesel V8 across F-250, F-350 and F-450 single- or dual-rear-wheel configurations.