2018 Jeep Wrangler Unlimited Rubicon Review: Long Live The King

 

Verdict 6.3 / 10

It’s easy to get caught up in the legend of the Jeep Wrangler. People that don’t know a thing about cars point to this SUV and say “Look, it’s a Jeep.” It’s a testament to its position as Jeep’s halo vehicle and brand mascot.

The latest Wrangler, dubbed the JL, takes everything good about the previous generation (the JK) and adds an expansive suite of tech options to the package. The end result is a product that’s more usable on-road, but every bit as capable off.

Pricing 5/10

Our Wrangler Rubicon tester sits at the top of the trim walk and offers buyers capability first and foremost. The optional turbocharged 2.0-liter four-cylinder engine (with a 48-volt mild-hybrid system) and 8-speed automatic transmission add $3,000 extra, while the $1,495 leather-trimmed interior and other exterior upgrades like the $995 LED lighting group package and $1,295 steel bumpers add a bit more. The $1,495 8.4-inch Uconnect navigation system, $795 Jeep active safe group with blind spot monitoring and cross-path detection, and $795 customer preferred package with tow hitch and auxiliary switches bring us to an as-tested price (including destination) of $53,900 – a $13,000 premium over the Rubicon’s $41,445 starting price. For reference, a well dressed Toyota 4Runner TRD Pro costs just shy of $47,000. This is not a cheap Wrangler by...