Accord Sales Dropped Massively In 2024. Honda Says It Was On Purpose

Honda sold 30,000 fewer Accords in 2024 than in 2023.

Photo by: Honda

By: Chris Perkins

Jan 6, 2025 at 1:00pm ET

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Even in our crossover-filled world, the Honda Accord remains popular. It was one of the best-selling passenger cars of 2024, but that's despite the fact that its sales took a dive last year. Honda sold 162,723 in the US last year compared to 197,947 in 2023, a 17.8% decrease.

A Honda spokesperson tells Motor1 that Honda decreased Accord production on purpose last year. Honda consolidated its Marysville, Ohio factory from two production lines to one, as it preps the plant for EV production later this year. "We anticipated a decrease in Accord volume last year with this line consolidation taking place at Marysville Auto Plant," the spokesperson said in a statement. "With that, we are adding Civic production capacity and with the introduction of a Civic hybrid, we will be able to offset that production loss."

Honda sold 40,000 more Civics in 2024 than in 2023. And overall, Honda sales rose 11% year-over-year, thanks to big gains by the HR-V, CR-V, and Pilot.

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Admittedly, the mid-size sedan segment is shrinking, too, with the (now-discontinued) Chevrolet Malibu, Nissan Altima, and Kia K5 also posting decreases, the Kia's being the biggest. The only mid-size sedans that grew were the new-for-2024 Toyota Camry and facelifted-for-2024 Hyundai Sonata.

Car	2024 Sales	2023 Sales	YoY Change
Toyota Camry	309,876	290,649	6.6%
Honda Accord	162,723	197,947	-17.8%
Chevrolet Malibu	117,319	130,342	-10%
Nissan Altima	113,898	128,030	-11%
Hyundai Sonata	69,343	45,344	53%
Kia K5	46,311	64,772	-28.5%
Total	819,470	857,084	-4.3%

So, while Accord sales dropping seems like a big deal, in a lot of ways, it isn't. Plus, it was still the fourth-best selling car—not crossover, not truck—in the US in 2024.