Ford Puma Gen-E revealed: The best-selling crossover is now also electric

Here is the 100% electric Puma: it has a 168 PS front engine, 43 kWh battery and a range of almost 250 miles. From under £30,000

Photo by: Ford

By: Alberto Carmone

Dec 3, 2024 at 6:07am ET

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The Ford Puma needs no introduction in Europe. We are talking about one of the best-selling crossovers in the B-segment as well as one of the most popular ever, which has been renewed in 2024 and now evolves further with a 100 per cent electric powertrain.

Named Puma Gen-E, the zero-emission variant debuts on the market in March 2025 with its usual style and one of the most attractive quality/space/price ratios on the market.

Because Ford is clearly aiming to win over as many first-time "Puma fans" as possible when they have to replace their current petrol version, the first weapon of persuasion will be the price: the electric Puma has a UK starting price list of £29,995, which qualifies it as one of the cheapest battery-powered B-segment SUVs around.

Let's see what its features are in detail.

Ford Puma Gen-E, the exterior
Ford Puma Gen-E interior
Ford Puma Gen-E, engines
Ford Puma Gen-E, prices

Ford Puma Gen-E exterior

At first glance, the Puma Gen-E changes little compared to its conventionally powered counterparts. Confirming the dimensions (4.21 m long, 1.81 m wide and 1.56 m high), the Ford has a new grille with black surrounds - almost reminiscent of the Mustang Mach-E - new alloy wheels up to 19" and lower side profiles to make the car look even sportier.

Ford Puma Gen-E (2025)

Photos of: Ford

At the back, the Puma Gen-E can be recognised by the specific diffuser and the white Puma lettering on the tailgate. Six colours are available: Agate Black, Frozen White, Solar Silver, Desert Island Blue, Fantastic Red and the new Electric Yellow.

Ford Puma Gen-E, the interior

The cockpit layout is that of all Pumas, with an instrument cluster dominated by a huge 12.8-inch instrument panel and an equally generous 12-inch infotainment monitor (equipped with Apple CarPlay and wireless Android Auto), both with updated graphics. The central screen provides access to driving modes, ambient light customisation and configuration of the various ADAS, all powered by the software already present on the combustion models.

Ford Puma Gen-E (2025), the interior

Photos of: Ford

The main new feature is a result of the new powertrain: the physical gearstick lever disappears and Ford has taken the opportunity to redesign the central tunnel, obtaining more space both above and below, thanks to a floating-like layout.

Other material innovations concern the upholstery, especially those on the seats, which have a velvet and alcantara look. There is also a double sunroof to brighten up the cabin.

Ford Puma Gen-E (2025), the boot

Photos of: Ford

One of the Puma's strong points is its load capacity, characterised by the so-called Megabox, a kind of waterproof double floor with an extra 80 litre load capacity. On the electric Puma it has been renamed Gigabox because a frunk is added to the compartment volume, i.e. a small 43-litre space inside the front engine bonnet useful for storing charging cables or other small accessories. The minimum overall volume rises to 566 litres, while the maximum volume (by folding down the seats) is 1,283 litres.

Ford Puma Gen-E, the engines

At launch, the Puma Gen-E will be available in a single variant with a 168 PS and 290 Nm electric motor combined with a 43 kWh net battery, a lower capacity figure than the category average that starts at around 50 kWh.

The range declared in the WLTP homologation cycle is nevertheless reasonable: the data sheet mentions 234 miles (325 in the urban cycle). As for charging, the Puma recharges up to 100 kW in DC (10-80 per cent is promised in 25 minutes) and 11 kW in AC. Average consumption on paper is particularly low, 4.8 mi/kWh in the WLTP mixed cycle despite the car being equipped with a heat pump. On its side, the Puma has its relatively low weight: 1,563 kg in running order.

The above specifications qualify the Puma Gen-E as an electric car to be used mainly in the city, with brilliant performance: the 0-62 mph sprint is assured in 8 seconds and will be accompanied by a new digital sound developed by Ford. The top speed, on the other hand, is 99 mph.

Ford Puma Gen-E, prices

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The Gen-E range consists of a base trim and a Premium version, with the latter featuring even more comprehensive equipment. For example, 18-inch wheels (as opposed to 17-inch wheels on the entry-level variant), B&O sound system and matrix headlights are standard. The base model starts at £29,995, while the Premium starts at £31,995.

In essence, the base Puma Gen-E has a starting price £3,645 higher than the base Puma combustion model with 125 PS mild hybrid version in Titanium trim.