The 2025 Subaru BRZ Is More Expensive for No Real Reason

The price increase comes amid plunging sales for the sports car.

Photo by: Subaru

Christopher Smith

By: Christopher Smith

Sep 13, 2024 at 1:00pm ET

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The 2025 Subaru BRZ starts at $32,265, an increase of $950 versus last year.
Other trims are between $950 and $1,100 more expensive.
The only change for 2025 is a new Sport mode, but it's not available with the automatic transmission.

If you were holding off buying a new Subaru BRZ in hopes of better pricing or more equipment, we have bad news. The starting price for Subaru's sports car is up $900, and the destination charge is $50 more expensive, too. Frankly, we're struggling to see why.

The 2025 Subaru BRZ base price is now $32,265, including the $1,170 destination fee. For that, Subaru adds a new Sport mode to all BRZ trim levels with a manual transmission, whereas previously it was exclusive to automatics. It's a software tweak that, according to the company, gives "sharper throttle response during spirited driving."

What about pricing for the Limited and tS? They are also up, with the Limited manual getting the biggest bump at $1,100. Here's a breakdown of year-over-year pricing, including destination fees.

Model	2025 Price	2024 Price	Change
BRZ Premium MT	$32,265	$31,315	+$950
BRZ Limited MT	$34,915	$33,815	+$1,100
BRZ Limited AT	$35,765	$34,765	+$1,000
BRZ tS	$37,415	$36,465	+$950

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The price increase comes as BRZ sales fall through the proverbial floor. Subaru only sold 1,414 cars for the entire first half of the year, a drop of almost 44 percent. And there's no indication that things will be better for the third-quarter report due in early October.

The BRZ is a sports car sweetheart with its 228-horsepower, naturally aspirated 2.4-liter flat four and manual transmission. The tS adds additional suspension tuning, but with a starting price now within sight of $40,000, it's a big ask when you can have a Subaru WRX or Toyota GR Corolla for similar cash.