Home

Lexus

News

Rear Lexus Logo Will Be Replaced By Lettering In Future Models

All cars and crossovers of the brand will also get the NX's new infotainment system.

Lexus lettering to replace Lexus logo

Angel Sergeev Angel Sergeev

By: Angel Sergeev

Jan 4, 2022 at 3:50am ET

Add Motor1.com as a preferred source in Google

Share

Comment

With the 2022 NX, Lexus is introducing a new design for the rear ends of its future models. The crossover was the first production vehicle to lose its Lexus logo at the back and instead receive bold "LEXUS" letters across the boot lid. It turns out, the same treatment will be given to all models. Not just concepts like the LF-30 and LF-Z Electrified, but production models, too.

In an interview with MotorTrend, Brain Bolain, Lexus' global head of marketing, confirmed the change which can be also seen on the tailgate of the new LX. Going forward, all upcoming Lexus products will feature the same lettering at the back, replacing the traditional Lexus logo. Like it or not, better get used to it.

Gallery: 2022 Lexus NX Lineup

2022 Lexus NX 350 F Sport Rear Seat

17

2022 Lexus NX 350 F Sport Steering Wheel 2022 Lexus NX 350 F Sport Instruments 2022 Lexus NX 350 F Sport Gearshift 2022 Lexus NX 350 F Sport Dashboard 2022 Lexus NX 350 F Sport Door Panel 2022 Lexus NX 350 F Sport Instrument In Sport Mode

"We need some way to signify that change is coming to Lexus, and this may seem like a dumb way, but it catches your eye," Bolain told the publication during the Design Miami fair. The change Bolain is referring to is the next chapter in Lexus electrification strategy, which the Japanese brand will enter with its upcoming products. 

What do you think?

View

Comments

You’ll probably be very happy to hear Lexus will also move all its existing and future cars to Toyota’s new infotainment system, which was developed in-house by the automaker. Bolain told MotorTrend Lexus will try to implement it as quickly as possible across the lineup, which basically means the frustrating joystick-controlled infotainment will soon become history.

First Lexus Models To Get The New Lettering:

2022 Lexus LX 600 Debuts As Lux Version Of All-New Land Cruiser

2022 Lexus NX Debuts With PHEV Model, New Infotainment System

"There's a very quick window, something like 30 months or so, but we're not waiting for major changes. We're doing it fast," Bolain explained. Depending on the model, the new infotainment system will be available in sizes from 8 to 14 inches with touchscreen functionality, Google Maps-based navigation, and wireless Apple CarPlay and Android Auto connectivity. Over-the-air software updates are also in the cards.

Source: MotorTrend

We want your opinion!

What would you like to see on Motor1.com?

Take our 3 minute survey.

- The Motor1.com Team

Share this Story

GO TO COMMENTS

(

)

Got a tip for us? Email: tips@motor1.com

View all comments ( )

Popular

Toyota's Cheaper Sports Car Is Reportedly Back On The Menu

Toyota's Cheaper Sports Car Is Reportedly Back On The Menu

Ford Showed Us Its Secret Car Vault Filled With Hundreds Of Hidden Gems

Ford Showed Us Its Secret Car Vault Filled With Hundreds Of Hidden Gems

BMW Has 10 New Models Coming In 2027. Here's All Of Them

BMW Has 10 New Models Coming In 2027. Here's All Of Them

The 25-Year Car Import Rule Can Be Complicated. Here's How It Works

The 25-Year Car Import Rule Can Be Complicated. Here's How It Works

Audi Tells Us Why The Nuvolari Costs $300,000 More Than Temerario

Audi Tells Us Why The Nuvolari Costs $300,000 More Than Temerario

Latest Stories

RECOMMENDED FOR YOU



Is Body-On-Frame Really Better For Off-Roading?



That Rough Texture Along Your Car's Lower Door Panels Is There For A Reason



Used EV Prices Were Plummeting. Now They're More Expensive Than Gas Cars



Are You Wasting Money Buying Original Parts For Your Car?



16 Cars You Can Still Buy With A Naturally Aspirated V6



This Corvette Owner Bought A Brand-New C8. Then He Lost $37,000 After Just 570 Miles



The New Lexus LFA Inches Closer To Production With Fresh Spy Photos