In an ordinary year, a brand new F-150 pickup would be dominating news for Ford. This obviously isn’t an ordinary year, and we’re not just talking about coronavirus. The new Bronco is making waves like crazy, but in the midst of all the news about rock crawling and Jeep Wrangler comparisons, this tidbit on F-150 pricing popped up today in the forums at F150gen14.com.
Don’t we already know F-150 pricing? Not officially, and not completely for all models. We know the truck will start with an MSRP just over $30,000, and fully optioned it will exceed $80,000. Somewhere in the middle of that range is likely where Ford will sell the bulk of its F-150s, and five pages of leaked dealership order guides now tell us how much the various trim levels, options, and packages will cost.
Details can be found at the forum, but in case the leaked documents happen to disappear, here’s a basic breakdown of F-150 trim levels in 6.5-foot short box configuration, with MSRP and invoice pricing listed. Prices below do not include destination and delivery fees of $1,695.
Regular Cab
| Model | Drive | Invoice (With Holdback) | MSRP |
| XL | 4x2 | $27,638 | $28,940 |
| XL | 4x4 | $32,074 | $33,585 |
| XLT | 4x2 | $32,772 | $35,050 |
| XLT | 4x4 | $35,975 | $38,475 |
Supercab
| XL | 4x2 | $31,539 | $33,025 |
| XL | 4x4 | $34,815 | $36,455 |
| XLT | 4x2 | $35,492 | $37,960 |
| XLT | 4x4 | $38,696 | $41,385 |
| Lariat | 4x2 | $42,258 | $45,195 |
| Lariat | 4x4 | $45,459 | $48,620 |
Supercrew
| XL | 4x2 | $36,247 | $37,995 |
| XL | 4x4 | $40,717 | $42,635 |
| XLT | 4x2 | $38,910 | $41,615 |
| XLT | 4x4 | $43,281 | $46,290 |
| Lariat | 4x2 | $44,702 | $47,810 |
| Lariat | 4x4 | $49,037 | $52,445 |
| King Ranch | 4x2 | $52,949 | $56,630 |
| King Ranch | 4x4 | $56,152 | $60,055 |
| Platinum | 4x2 | $55,548 | $59,410 |
| Platinum | 4x4 | $58,752 | $62,835 |
| Limited* | 4x2 | $66,155 | $70,825 |
| Limited* | 4x4 | $69,305 | $74,250 |
*Limited trim only available in 145-inch wheelbase with 5.5-foot box.
Beyond that, the pricey options include the 3.0-liter diesel which goes for $4,995 on select models. Equipment Group 302A (High) priced at $5,730 includes a wide range of tech and appearance items, while Equipment Group 502A (High) costs $6,920 and offers even more tech as well as the hybrid system.
More F-150 Information:
The pricing doesn’t offer descriptions for the packages, but a previously leaked ordering guide offers all the information. Consider yourself warned, because the order guide is literally 40 pages long. If you’re the type of person who is a bit short on patience, it might be best to wait for the official F-150 configurator to go live.
That should be happening soon, as 2021 F-150 sales are expected to start in the fall of 2020.
Gallery: 2021 Ford F-150
Source: F-150gen14.com