When in doubt, add red. That’s not to say Fiat Chrysler Automobiles is in doubt about its Pacifica, though sales for the minivan are down a full 23 percent through the first three quarters of 2019. Sales for pretty much everything are down right now save for trucks and SUVs, but 23 percent isn’t an insignificant figure. That could be why Chrysler will seek to woo buyers with a new Red S Edition that injects a bit more pizzazz into the seven-passenger vehicle.
"There’s nothing better than a minivan at moving both people and stuff, and Chrysler Pacifica allows owners to haul with a bit more style," said Tim Kuniskis, FCA’s head of passenger cars for Dodge, SRT, Chrysler, and Fiat in North America. "One out of every three Pacifica models sold features the blacked-out S Appearance. The Pacifica’s new Red S Edition takes that factory customization even further, giving families a chance to really make a statement in the school drop-off line."
Gallery: 2020 Chrysler Pacifica Red S Edition
As you can probably guess, the Red S edition adds red trim to the Pacifica. Specifically, the package adds two-tone Nappa leather seats to the interior, combing red and black with light gray contrast stitching and an S emblazoned on the front buckets for good measure. To make the greenhouse stand out further, silver metal trim adorns the instrument cluster and door trim.
Our Take On The Pacifica:
Outside, updates for the Red S Edition are far more subtle. The rear lift gate gets a red S for its Pacifica badge, and the Chrysler wing badges are finished in black with red inserts. Black 20-inch wheels are also included, though the wheels drop to 18-inchers of you get the Red S Edition with the hybrid model. The special edition also gets a host of safety system and the snazzy 20-speaker Harman Kardon sound system.
You will pay a bit more to see red in your Pacifica. FCA says the Red S Edition adds $3,995 to the bottom line, and it’s available to order right now.
Red Alert: Orders Open, Pricing Announced for 2020 Chrysler Pacifica Red S Edition
- New Red S Edition delivers custom attitude to the 2020 Chrysler Pacifica
- Available Red S Edition includes class-exclusive Rodèo Red premium Nappa leather seats, 20-inch wheels with a Black Noise finish, Advanced SafetyTec Package, Harman Kardon 20-speaker premium audio, KeySense, unique badging and more
- One out of every three Pacifica models sold features the popular S Appearance; the new Red S Edition takes the custom look even further
- Red S Edition package is available on both Pacifica Limited gas and hybrid models
- Ordering is now open for Pacifica Red S package for gas-powered vehicles with a U.S. Manufacturer’s Suggested Retail Price (MSRP) of $3,995
- The Pacifica Hybrid is among the top five best-selling plug-in hybrid electric vehicles (PHEVs) in the industry
- The most awarded minivan over the last three years, Chrysler Pacifica has earned more than 120 industry honors and accolades
“There’s nothing better than a minivan at moving both people and stuff, and Chrysler Pacifica allows owners to haul with a bit more style,” said Tim Kuniskis, Global Head of Alfa Romeo and Head of Passenger Cars – Dodge, SRT, Chrysler and FIAT, FCA – North America. “One out of every three Pacifica models sold features the blacked-out S Appearance. The Pacifica’s new Red S Edition takes that factory customization even further, giving families a chance to really make a statement in the school drop off line.”
The new Red S Edition package is available on both Pacifica Limited gas and hybrid (late availability) models. Ordering is now open for gas models at Chrysler dealerships at a U.S. Manufacturer’s Suggested Retail Price (MSRP) of $3,995 for the Red S Edition package.
Red S Edition: A burst of color for Pacifica’s flexible interior
The new Chrysler Pacifica Red S Edition builds on FCA’s 35-year legacy as the minivan leader and innovator, bringing a new look and a huge burst of attitude and color to Pacifica’s already class-leading functional interior. The exclusive Red S interior features Rodèo Red premium Nappa leather two-tone seats accented by Light Diesel Grey stitching and piping and a “S” logo on the seatbacks. Silver Metal Brush hydro bezels embellish the instrument panel and door trim.
Exterior finishes include a Red S liftgate badge and Black Noise Chrysler wing badges with Velvet Red inserts. The Pacifica Red S Edition rides on 20-inch wheels (18-inch on Pacifica Hybrid) with a Black Noise finish. The package is rounded out by Advanced SafetyTec, featuring many of the more than 100 standard and available safety and security features of the Pacifica, 20-speaker Harman Kardon premium audio and KeySense.
The Red S Edition will be available in a range of six exterior paint color options, including the new-for-2020 Ceramic Grey Clear Coat, as well as Brilliant Black Crystal Pearl Coat, Granite Crystal Metallic Clear Coat, Billet Metallic Clear Coat, Bright White Clear Coat and Maximum Steel Clear Coat.
2020 Chrysler Pacifica and Pacifica Hybrid
Also new for the 2020 lineup, a honeycomb grille pattern now comes standard on the Pacifica Hybrid models. New available interior design elements include Nova Black bezels on the instrument panel and door trim. A dual-pane panoramic sunroof option is now available on all Pacifica gas models and available with eight-passenger seating for the first time.
Pacifica Touring L and Touring L Plus models include standard driver seat memory, while the Pacifica Hybrid Touring model adds a standard universal garage door opener, second-row sunshades and an available Stow ‘n Place roof rack. Pacifica Hybrid Limited now features second-row, one-touch windows.
The popular S Appearance model, introduced in 2017, is also available for the 2020 Chrysler Pacifica and 2020 Chrysler Pacifica Hybrid at an MSRP of $795. An option chosen by one of every three Pacifica owners, the S Appearance features black accents inside and out, creating a customized, athletic look, and includes 18-inch wheels with a Black Noise finish and badging, Gloss Black accents throughout the exterior and an all-black interior with black seats with Light Diesel Gray accents and the “S” logo.
About the Chrysler Pacifica and Pacifica Hybrid
The Chrysler Pacifica and Pacifica Hybrid reinvent the minivan segment with an unprecedented level of functionality, versatility, technology and bold styling. Re-engineered from the ground up on an all-new platform, the Pacifica delivers class-leading gasoline and hybrid powertrains to the minivan segment. The Pacifica Hybrid takes this revolutionary vehicle a step further with its innovative, advanced hybrid powertrain. It’s the first and only electrified vehicle in the minivan segment and achieves more than 80 miles per gallon equivalent (MPGe) in electric-only mode, has an all-electric range of more than 30 miles and a total range of more than 500 miles. With more than 100 available safety and security features, the Uconnect Theater rear-seat entertainment system, available 4G Wifi and a full array of comfort and convenience technologies, the Chrysler Pacifica has earned its spot as the most awarded minivan since 2016, with both the Pacifica and Pacifica Hybrid serving as no-compromise minivans ideally suited for today’s families.