It was only about a month ago when Volkswagen introduced a slightly revised corporate logo and now some of the company’s other badges are getting a facelift. The most exciting of them all – R – is receiving a nip and tuck as part of the company’s attempt to signal a fresh start for the performance brand. According to VW, the revised avatar is “more modern, distinct, and sleek” than the logo you’re used to seeing on a Golf R or on other older performance models such as the Scirocco R, Passat R36 or the Touareg R50. Here’s what VW has to say about its swanky new R logo:
“The new company logo is characterized by the pristine line width and a clearly horizontal arrangement featuring dynamic curves. Moreover, the prominent diagonal line serves as a stark contrast, thus underscoring the brand’s overall progressiveness. The elongated R creates a broader, more powerful impression and defines Volkswagen’s commitment to performance and exclusivity.”
VW currently has two R-badged models in its global portfolio, the Golf R and the T-Roc R. The former will switch to a new generation at some point in 2020 while the latter is a recent addition to the lineup. The not-for-America hot compact crossover goes up against Audi’s SQ2 and BMW’s X2 M35i with 300 horsepower, all-wheel-drive, and a seven-speed dual-clutch automatic transmission.
There are unconfirmed reports about a potential expansion of the R catalog to include an Arteon R and even a Touareg R, but we’d take these rumors with the proverbial pinch of salt. It is believed the high-performance fastback would use a newly developed turbocharged VR6 engine with more than 400 horsepower, but nothing is official at this point.
VW Logos: Then And Now
Getting back to the revised badge, VW is also making some changes to the all-show-without-the-extra-go R-Line logo. We’re going to see it first on Friday, October 11, with the debut of the Atlas Cross Sport R-Line in the United States. Previewed in March 2018 by a namesake concept, the crossover will essentially be a shorter version of the standard Atlas with a slightly sloped roofline and only five seats. We have already driven a prototype and we’ve found it to be quite similar to its big brother, albeit a tad more agile.
Lap times on Saturday and school runs during the week: The performance brand Volkswagen R represents the sportiest models in the Volkswagen portfolio. Since 2002, the R models have been at home on race tracks throughout the world and, in addition to high-performance engines, have offered their owners the combination of everyday usability and stylish understatement. Along with the Golf R in four generations, the portfolio includes the Passat R36, the Touareg R50, the Scirocco R and the Golf R Convertible. Aside from the Golf R01 and the Golf R Variant02, the new T-Roc R03 is also currently available.