‘We Did Something No Other Dealership Does’: Chevrolet Dealership Can’t Move 2026 Cadillac. Then A Salesman Gambles Big On It

You’ve got to give a Canadian car salesman credit for insisting that another dealership’s problem could be his big opportunity. In a recent TikTok clip, we hear all the pluses about a Cadillac sedan that couldn’t find a buyer: Iit’s got a turbocharged engine, an all-wheel drive system, a Bose stereo, heated seats, and more warranty coverage than most folks would even think to ask for.

So what’s the problem? Lance Herman (@lance.at.ulmer.chev), a salesman at Ulmer Chevrolet in Lloydminster, Saskatchewan, thinks he’s just got to get people to see past the CT4 Luxury’s metallic green paint job.

“Not everybody likes a green vehicle,” he admits in the clip that’s been viewed more than 1,600 times.

A Green Cadillac Gamble

Herman tells viewers that his dealership bought the car directly from another GM store after it apparently sat long enough for somebody to decide it simply wasn’t worth hanging onto anymore.

“We just did something that no other car dealership ever does,” he said. “We bought a car from another store that they couldn't sell.”

Almost immediately, Herman pivots away from the awkward implication that this Cadillac was a whole lot of dead weight from a sales perspective and starts rattling off reasons somebody should want it. The CT4 Luxury AWD comes with a 2.0-liter turbocharged engine, a sunroof, a Bose audio system, leather seats, heated front seats, a heated steering wheel, wireless charging, and both Apple CarPlay and Android Auto.

He also leans heavily into the warranty coverage, ticking through Cadillac’s four-year/80,000-kilometer warranty and maintenance coverage along with the longer powertrain protection and included OnStar services. Throughout the video, Herman sounds less like someone trying to dump problematic inventory and more like a salesman genuinely confused that nobody else had already snapped the car up.

There’s no “Aha!” surprise reveal moment of the car’s exterior since we see it from the outside at the beginning of the video. By showing the eye-grabbing, fairly elegant car at the start and then dumping every feature possible on viewers, Herman is making any concerns over the color seem minor and short-sighted.

There was no list price revealed in the clip, and the car isn’t currently listed online among the dealership’s inventory.

The clip also offers a small glimpse into the complicated economics and psychology of dealership inventory. Dealers trade and swap vehicles between stores all the time, especially when certain colors, trims, or body styles struggle to find buyers in a specific region. What makes Herman’s video unusual is that he openly turned the process into a public challenge.

Sales Talk Invites Opinions

As tends to happen with clips involving car and truck sales, the comments quickly turned into a blood feud between General Motors versus Toyota.

“We only drive TOYOTA,” one viewer declared.

Another commenter claiming to own a repair shop insisted, “GM produces garbage now days, face the facts,” while bragging that “wise people drive Toyota.”

Herman smartly avoids taking the bait, responding with the kind of practical realism that probably comes from spending years around dealership service departments.

“All vehicles have issues… that is why we all have service shops,” he replied, later adding that the dealership recently dealt with a Toyota Tundra needing a replacement engine.

That calm back-and-forth may actually reinforce Herman’s larger point. The problem with this Cadillac probably isn’t that there’s anything catastrophically wrong with it.

The issue is that modern car buyers, especially at luxury price points, tend to be extremely conservative in their appearance choices, with neutral colors dominating dealership lots.

Black, white, gray, and silver are safe. Metallic green asks buyers to have an actual opinion and for salespeople like Herman to go the extra mile and take the occasional gamble.

One viewer cut through the whole debate with a much simpler theory about why the CT4 struggled to sell.

“Love the color,” the commenter wrote. “It’s always the price as to why they don't sell. Knock 20k off and it will sell.”

Herman’s visibly shocked response—“$20,000!”—showed that there are limits to his calm and level-headed demeanor.

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In the end, Herman may have accidentally turned an awkward piece of dealership inventory into a conversation starter that’s valuable even if the online discourse didn’t directly trigger a sale. What’s known is that hundreds of viewers suddenly had strong opinions about a Cadillac sedan they otherwise never would have noticed or thought about for even a split second.

Motor1 reached out to Herman via email and direct message and to General Motors via email. We’ll update this if they respond.

 

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