Audi announces new A7 and Q3 for 2025
In 2024, there was a decline of 12 per cent in deliveries
Audi delivered around 1.7 million vehicles worldwide in 2024 - including more than 164,000 fully electric models. This is a sharp decline of almost 12 per cent (8 per cent for all-electric models) compared to the previous year. The A6 successor A7 and the new Q3 have already been announced as a glimmer of hope for 2025.
According to Audi, the reasons for the decline last year included the challenging economic conditions, an intense competitive environment and limited availability of parts. In addition, the new product portfolio is only gradually having an impact on global sales figures. For example, the A5 replaced the previous A4 series.
Gallery: 2025 Audi A5 Avant the road test
"We have a clear vision of how we are redefining Vorsprung durch Technik. Our current model initiative shows where Audi is heading. The year 2024 was part of a transition phase towards our new product portfolio," says Audi CEO Gernot Döllner.
"In addition, the past year was characterised by global economic uncertainties and tougher competition. Despite these challenges, we are convinced that we will achieve our long-term goals. With a clear product and technology roadmap, Audi is systematically rejuvenating its product portfolio with over 20 new models in 2024 and 2025," Döllner continued.
Last year, Audi already presented more than half of these, including the new battery-electric vehicles Audi Q6 e-tron and Audi A6 e-tron as well as combustion models such as the A5 and Audi Q5. "In 2025, we will continue our model initiative and renew key model families such as the Audi A7 and the Audi Q3. Customers can also look forward to numerous new plug-in hybrids," announced the Audi boss.
The new Audi Q3 rolls off the production line in Hungary together with the Cupra Terramar (pictured)
After the record year 2023, geopolitical and industrial conditions influenced the delivery figures for 2024. A macroeconomic environment characterised by stagnation and structural problems as well as a tense political situation posed major challenges for the entire automotive industry and shaped consumer behaviour on an international scale.
"The year 2024 was categorised as a year of transition right from the start. We have strong models in the start-up phase, but these will only gradually impact volumes in the markets. At the same time, some models are being phased out. Challenging economic conditions and a lack of predictability in subsidy structures are currently causing a certain reluctance to buy across the industry, especially for fully electric vehicles," says Marco Schubert, Member of the Board of Management for Sales and Marketing.
In 2024, Audi handed over more than 164,000 fully electric models to customers worldwide (minus 8 per cent). The Audi Q4 e-tron was in high demand, with just under 108,000 units delivered worldwide. Since its market launch in the third quarter, the new Audi Q6 e-tron has recorded almost 15,000 deliveries.
Gallery: 2025 Audi Q5 (European model)
In addition to the all-electric models, the Audi Q5 (298,000 units), the Audi A6 (244,000 units) and the Audi Q3 (215,000 units) were particularly popular.
Audi Sport delivered more than 41,000 high-performance vehicles worldwide in 2024, a decrease of around 14 per cent. In the USA, the Audi Sport models achieved their best result ever with over 9,000 deliveries (up 4 per cent).
At around 466,000 vehicles, the delivery figures in Europe (excluding Germany) were almost 6 per cent down on the previous year. The number of electric vehicles delivered was just under 81,000 units (up 6 per cent). The Audi A3 (84,000 units), the Audi Q3 (79,000 units) and the Audi Q4 e-tron (57,000 units) were the most popular models sold in Europe.
In Germany, Audi delivered over 198,000 vehicles (minus 21 per cent) - of which around 22,000 were fully electric vehicles (minus 33 per cent).
Audi in comparison:
In the UK, the number of deliveries was around 123,000 vehicles (minus 11 per cent), in France 48,000 units (minus 3 per cent). In France, Audi recorded an increase of 24 per cent in electrically powered models compared to 2023. Audi also achieved a solid result in Italy, delivering more than 67,000 units (up 1 per cent), including around 3,000 electric vehicles (up 7 per cent). In Spain (including the Canary Islands), Audi handed over more than 39,000 cars (down 4 per cent) to customers.
Audi sold almost 241,000 units (down 13 per cent) in North America in 2024 - including almost 29,000 fully electric vehicles (down 6 per cent). In the highly competitive Chinese market, Audi handed over more than 649,000 cars to customers. This corresponds to a decrease of around 11 per cent compared to the previous year. In the overseas and growth markets, Audi delivered over 116,000 vehicles in 2024 (minus 18 per cent).
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