XPeng: The 'price war' on electric vehicles is imminent

Xpeng is already present in 30 countries, but intends to exceed 60 by the end of 2025

Photo by: Xpeng

By: Eleonora Lilli

Jan 2, 2025 at 5:18am ET

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XPeng remains one of China's leading carmakers to watch. Its founder and CEO, He Xiaopeng, has written an internal staff letter (obtained by the Chinese news agency CnEVPost) in which he states his goals for 2025 and warns that a 'price war' on electric vehicles is imminent.

According to Xiaopeng, the carmaker can make it to the top of the industry in China, but the new year will be full of challenges and fierce competition. Only the best will endure.

Targets for 2025

Xiaopeng told his staff that companies without innovation cannot grow and that resilience remains a must for those who want to survive in an increasingly competitive market. Over the next ten years, Xiaopeng wants to become a world-leading company in the field of AI-powered cars, and to get there, he plans to launch a new or redesigned model every three months from 2025.

The company also plans to hire more than 6,000 people next year.

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Becoming a world leader

Xpeng is already present in 30 countries, but intends to exceed 60 by the end of 2025. Although China is the most important market, XPeng's CEO wants to increase deliveries abroad and become China's number one mid- to high-end NEV (New Energy Vehicle) brand in terms of sales share within the next ten years.

He Xiaopeng then reminded his employees that global expansion requires close cooperation between international and domestic colleagues in all departments.