Update: A Jeep spokesperson clarified specific changes for the 2024 Wrangler Rubicon 392 that account for its price increase. Those changes are mentioned later in the article.
The refreshed 2024 Jeep Wrangler debuted earlier this year at the New York Auto Show, but we only recently received pricing for the iconic off-roader. Most trim levels saw just minor base-price increases, which is certainly normal for an updated model year. The range-topping Rubicon 392, however, jumped by $5,100. That's enough to make the Wrangler a six-figure SUV when optioned up.
Specifically, a fully equipped 2024 Jeep Wrangler Rubicon 392 costs $102,520. That includes Jeep's mandatory $1,795 destination charge, and it also includes a $775 RV tow harness. While technically an option, we recognize it's not exactly a functional item to make your Rubicon 392 driving experience better. But without it on the list, we're still looking at an out-the-door price of $101,745.
Gallery: 2024 Jeep Wrangler
That's a hefty figure for any vehicle, never mind a Wrangler but there's also more standard equipment with the 2024 model. A Jeep spokesperson explained to Motor1.com that the Xtreme 35-inch tire package, integrated front off-road camera, trailer-tow package, and upgraded windshield are included in the 392, whereas they were optional before. Moreover, those items equaled $5,435 in optional extras for 2023 ... slightly less than the $5,100 year-over-year bump.
Hefty though this is, the 2024 Rubicon 392 isn't the first six-figure Jeep Wrangler. That honor goes to the Rubicon 392 20th Anniversary Edition, which debuted in February 2023. While the basic package started at just over $90,000, the optional AEV Level II upfit tacked an extra $20,135 to the sticker. Basic math tells us the final price goes beyond $110,000, though in defense of Jeep, production of the 20th Anniversary Edition with the optional upfit was limited to just 150 units total.
Amid this discussion of crazy expensive Wranglers, it's easy to forget the venerable off-roader is still available to the masses in far more affordable trim levels. The least expensive 2024 Jeep Wrangler (and arguably the best choice for off-roading purists) is the two-door Sport with a starting price of $33,690. That gets you a white Jeep with standard-issue 17-inch wheels, driven by a 285-horsepower 3.6-liter V6 engine connected to a six-speed manual transmission. It's by no means a bad way to explore the back of beyond, and inside, you still get the new 12.3-inch touchscreen and a modest complement of driver-assist systems.
Look for the 2024 Jeep Wrangler to reach dealerships later this year.